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Digital Marketing Specialist

Digital Marketing Specialist

Frendeal Inc.Ahmedabad, India
29 days ago
Job type
  • Full-time
Job description

Frendeal.com is a digital marketing agency specializing in comprehensive digital marketing services for healthcare providers, including physiotherapists, dental clinics, and medical clinics. Our mission is to help our clients attract more patients, enhance their online presence, and grow their practices through effective digital marketing strategies.

The Role

Responsibilities :

  • SEO Management : Conduct comprehensive SEO audits, optimize on-page and off-page elements, perform keyword research, and implement strategies to improve search engine rankings.
  • PPC Campaigns : Plan, create, and manage PPC campaigns on Google Ads and social media platforms. Optimize for performance, analyze results, and adjust strategies to maximize ROI.
  • SEM Activities : Execute and manage search engine marketing (SEM) activities to drive traffic and conversions.
  • Analytics and Reporting : Monitor and analyze the performance of SEO and PPC campaigns using tools like Google Analytics. Prepare detailed reports and provide insights and recommendations for improvement.
  • High-Level Strategy Execution : Understand and execute high-level marketing strategies as defined by the marketing manager.
  • Collaboration : Work closely with the content creation and social media management teams to ensure cohesive and effective marketing efforts.

Ideal Profile

Qualifications :

Experience : At least 2 years of experience in digital marketing, with a focus on SEO, PPC, and SEM. Experience working with marketing agencies or SaaS companies is required.

Skills :

  • Strong knowledge of SEO best practices and tools (e.g., Ahrefs, SEMrush, Moz).
  • Proficiency in PPC advertising, including Google Ads and social media ads.
  • Experience with SEM strategies and execution.
  • Strong analytical skills and experience with analytics tools (e.g., Google Analytics).
  • Excellent communication and collaboration skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Preferred Qualifications : Experience doing SEO for healthcare or digital marketing agency or SaaS product clients will give bonus points.
  • Education : Bachelor’s degree in Marketing, Business, or a related field is preferred.

    • What's on Offer?

  • Leadership Role
  • Attractive Salary & Benefits
  • Strong opportunities to progress your career