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Corporate Digital & Media Marketing Manager

Corporate Digital & Media Marketing Manager

SUN PHARMAMumbai, Maharastra, IN
30+ days ago
Job description

Role :   Corporate Digital & Media Marketing Manager

Experience :  6 to 8 years of experience

Qualification :   Graduation, MBA will be a plus

Job Location :  Sun House, Mumbai

Job Description :

Digital & ATL Campaigns

  • Evaluate existing agencies & setup new agencies to drive consumer centric brand campaigns
  • Custodian of start to end of campaign & ensure timely delivery of all campaign elements
  • Evaluate plans and optimize for higher effectiveness
  • Plan digital / ATL media spends & monitor progress of campaigns
  • Define key success metrics & share regular progress of key campaign metrics
  • Responsible to drive digital activation innovations

Media mix strategy

  • Playing a key role in deciding the right media mix strategy
  • Being updated on latest media trends
  • Keen to study media habits of consumer set and accordingly device a media mix strategy

    • Social Influencer Marketing

  • Scale up KOL campaigns & make them an integral part of always-on strategy
  • Identify the right set of social influencers through local digital agencies

    • Digital Content Creation

  • Website content creation & planning along with good understanding of customer experience, UI / UX
  • Ensure adherence to brand guidelines esp. during content development
  • Build content in social media channels esp. during non-campaign periods

    • Digital Capability

  • Evaluate multiple agency proposals & invest monies in the right media buying mix
  • Website building and setting up & monitoring SEO
  • Explore alternate digital channels for reaching out effectively to the set target audiences

    • Digital Analytics

  • Regular reporting of digital success metrics ~ organic & paid