Senior Content Marketing

Job Title : Senior Content Marketing

Location : Bangalore Office - Terratern Pvt Ltd

Employment Type : Full Time WFO

About Terratern :

Terratern is the fastest growing Global Talent Mobility Solution dedicated to guiding clients through seamless relocation journeys. We offer personalized visa assistance job search support and comprehensive resources to empower individuals pursuing opportunities abroad. Our commitment to client satisfaction and transparency ensures a smooth reliable experience at every step of the immigration process.

Role Overview :

As a Senior Content Marketing Specialist you will play a key role in shaping the voice and narrative of Terratern. You ll be responsible for developing and executing content strategies that drive brand awareness engage audiences and generate leads. Your expertise will guide the development of compelling content across multiple channels ensuring consistency and alignment with our global mobility services.

Key Responsibilities :

Develop and implement content marketing strategies to increase brand visibility and generate quality leads.

Create high-quality engaging and relevant content (blogs case studies whitepapers email newsletters etc. that resonates with our target audience.

Collaborate with cross-functional teams (product marketing design etc. to align content with overall marketing goals.

Oversee the content calendar ensuring timely delivery of all marketing assets and content projects.

Conduct content audits track performance metrics and optimize content for SEO to maximize its impact.

Stay up-to-date with industry trends and emerging marketing tools to continuously improve content strategies.

Build and manage relationships with external content creators influencers and media outlets.

Lead and mentor junior content creators ensuring the quality and consistency of all content produced.

KPI (Key Performance Indicators) :

Increase in website traffic and engagement metrics (e.g. bounce rate session duration).

Growth in leads and conversions generated from content marketing initiatives.

Performance of content in search engine rankings (SEO results).

Social media engagement and growth based on content shared.

Successful of content calendar and meeting deadlines.

Feedback and satisfaction from cross-functional teams and external partners.

Eligibility :

Bachelors degree in Marketing Communications Journalism or a related field.

Minimum of 5 years of experience in content marketing preferably in a B2B setting.

Proven track record in creating high-quality content that aligns with business objectives.

Strong understanding of SEO digital marketing and analytics tools (e.g. Google Analytics SEMrush Ahrefs).

Excellent writing editing and proofreading skills with a creative flair.

Strong communication and collaboration skills able to work cross-functionally.

Familiarity with content management systems (CMS) and marketing automation tools.

Why Join Terratern :

Joining Terratern puts you in a mission-driven organization that is changing lives. Here s what makes us unique :

Impactful Work : Contribute to a global mobility brand that s making a real difference in people s lives.

Professional Growth : Work alongside industry experts and access continuous training on the latest marketing strategies and tools.

Entrepreneurial Culture : Own your projects and bring your ideas to life in an innovative and dynamic environment.

Work-Life Balance : Enjoy a hybrid work model that offers flexibility to balance work and personal life.

Collaborative Environment : Be part of a team that thrives on collaboration creativity and excellence.

off page seo,blogs,writing & editing,search,seo optimization,communication,editing,content writing,on-page seo,seo,social media,digital marketing,global mobility,collaboration,content management systems,writing,marketing automation tools,proofreading,content marketing,analytics tools,keyword research

Key Skills

Income Tax,General Maintenance,Content Writing,Flash,Application Programming

Experience : years

Vacancy : 1