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Performance Marketer

Performance Marketer

AstroJudge (Lafiye Tech)Ghaziabad, IN
1 day ago
Job description

We are seeking a results-driven Performance Marketer with minimum of 2 years of experience in managing and optimising paid media campaigns across platforms like Meta, Google Ads, and other digital channels. The ideal candidate has a strong analytical mindset, creative problem-solving skills, and a deep understanding of growth marketing strategies to drive user acquisition, conversions, and ROI.

Key Responsibilities :

  • Plan, execute, and optimize paid media campaigns (Meta Ads, Google Ads)
  • Manage budget allocation efficiently to maximize ROI and achieve KPIs (CPI, CPA, ROAS, CAC, LTV)
  • Analyze campaign performance using platforms like Google Analytics, Looker
  • Generate variants and hooks via small tweaks and editing via Canva.com
  • Should be able to do edits, remixes of content on softwares and create creative adaptations using softwares like Capcut / filmora etc
  • Stay updated on industry trends, algorithm changes, and new ad formats
  • Optimize ad funnels, landing pages, and user journeys for better conversion rates
  • Generate reports with actionable insights to improve campaign effectiveness

Requirements :

  • A minimum 2 years of hands-on experience in paid media (Meta, Google, TikTok, etc.)
  • Strong analytical skills with proficiency in Excel, Google Analytics, and attribution tools
  • Understanding of creative strategy and consumer psychology in ad performance
  • Experience with conversion tracking, pixels, and event optimizations
  • Ability to manage multiple campaigns and budgets effectively
  • Strong communication and collaboration skills
  • Strong commitment and a sense of responsibility

    • Remote Role, 6 days working (Saturday mostly for reporting)