About Fenbotics :

Fenbotics is a forward-thinking company specializing in automation solutions designed to enhance efficiency, streamline manufacturing processes, and deliver measurable results. We are seeking a dynamic and results-driven Business Development Representative to take charge of our digital marketing and lead generation efforts while managing key platforms and strategies to drive growth.

Job Overview :

The Business Development Representative (BDR) will play a critical role in driving Fenbotics’ growth by identifying, engaging, and nurturing potential customers. This role combines expertise in digital marketing, management, lead generation, and SEO optimization to create a seamless pipeline of qualified leads.

Key Responsibilities :

• Digital Marketing Management :
• Develop and execute comprehensive digital marketing strategies to promote Fenbotics’ offerings.
• Manage and optimize campaigns across platforms, including email marketing, social media, and paid ads.
• Account Management :
• Oversee the company’s and sales team presence, including content creation, profile optimization, and audience engagement.
• Actively connect and build relationships with potential leads and industry professionals.
• Lead Generation and Outreach :
• Research and identify new business opportunities and target customers in relevant industries.
• Conduct cold email and outreach campaigns to generate and nurture leads.
• Develop and manage workflows to warm up leads and transition them into qualified opportunities.
• SEO Optimization :
• Perform keyword research and implement on-page and off-page SEO strategies to improve website visibility and traffic.
• Monitor website performance and suggest improvements to align with lead generation goals.
• CRM Management :
• Track and manage leads in the CRM system to ensure accurate data and seamless follow-ups.
• Analyze campaign performance and provide regular updates on lead generation efforts.
• Market Analysis and Strategy :
• Stay updated on industry trends and competitors to identify new opportunities.
• Collaborate with the sales and marketing teams to align strategies and messaging.

Qualifications :