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SEO Lead

SEO Lead

TurnoSolapur, IN
5 days ago
Job description

Job Summary

We at Turno are looking for an experienced SEO person to join our growing team and provide high-quality search engine optimization solutions. This position will work directly with our operations, and growth marketing teams to improve the search engine optimization and overall performance of the website

Responsibilities :

  • Develop, execute and deliver SEO strategies that support website roadmap for improvements in content, on-page, technical, crawlability, and UX.
  • Help drive content marketing strategy to increase rankings, visibility and natural search results for existing and new pages.
  • Establish a test-and-learn environment across all core pages of the website to drive better on-page conversion.
  • Establish, measure, analyze KPIs and report on benchmarks.
  • Conduct keyword research, ranking analysis, and monitoring competitor sites to inform strategy.
  • Perform continuous auditing and identify and recommend areas for improvement within site structure, page templates, and redirects.
  • Develop SEO-centered ways to acquire backlinks.
  • Introduce and create SEO A / B testing to understand the effectiveness of optimization and quantify results.
  • Stay informed and advise on SEO best practices, trends, and technologies.
  • Serve as subject matter expert for all things SEO, educate and inform throughout the organization.
  • Create monthly reports containing a robust description of monthly web activity, suitable advice and recommendations for future pages, and a clear summary of performance against KPIs.

What We’re Looking For :

  • 6+ years of experience in Search Engine Optimization (SEO), ideally in a product company or in an SEO Agency.
  • Managed 0-1 growth of websites and SEO projects
  • Deep understanding of technical aspects of content discovery, crawling, rendering, and ranking.
  • An understanding of HTML, CSS, and JavaScript as they relate to SEO best practices
  • Self-starter who can develop, lead, prioritize and execute SEO strategies.
  • Solid understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
  • Deep understanding and experience with Google Search Console and Google Analytics Bonus Points :
  • Familiarity with tools such as Screaming Frog, SEMRush, Botify / DeepCrawl, OnCrawl, SERP metrics, etc. Experience with SEO A / B testing Scrum or other agile experience.
  • Understand the nuances of AI tools which help in making SEO better