About the Job :
We are seeking a highly motivated and results-driven Performance Marketer with 4+ years of experience to join our dynamic team in Mohali, Punjab. This is a full-time, onsite position where you will play a pivotal role in driving campaign success and achieving client objectives through innovative paid advertising strategies. You will be responsible for leading end-to-end campaigns across various platforms, including Google AdWords, Meta Ads, and LinkedIn Ads, while maintaining a strong focus on data-driven optimization and client satisfaction.
One-Line Job Description :
We are seeking a Performance Marketer with expertise in paid advertising, ideation, and client handling, who is research-driven, stays updated on industry trends, and excels at boosting campaign performance through innovative strategies using Google AdWords, Meta Ads, LinkedIn Ads and more.
Key Responsibilities :
Campaign Management :
- Lead and manage end-to-end paid advertising campaigns on platforms such as Google AdWords, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Develop and implement comprehensive campaign strategies aligned with client goals and target audiences.
- Execute advanced campaign techniques, including Single Keyword Ad Groups (SKAGs), detailed audience targeting, and remarketing strategies.
- Oversee campaign setup, ad creation, budget management, and performance tracking.
Client Collaboration :
Act as the primary point of contact for clients, understanding their business objectives and translating them into effective ad campaigns.Provide regular campaign performance updates and insights to clients, ensuring transparency and clear communication.Build and maintain strong client relationships, fostering trust and long-term partnerships.Present campaign performance reports to clients and suggest future improvements, answering any questions they may have.Performance Optimization :
Continuously monitor and analyze campaign performance metrics, identifying areas for improvement and optimization.Conduct A / B testing for ad creatives, landing pages, and targeting parameters to maximize campaign effectiveness.Utilize data-driven insights to optimize campaigns, ensuring maximum ROI and achieving client KPIs.Implement conversion tracking and attribution models to accurately measure campaign success.Research and Ideation :
Conduct in-depth keyword research, competitive analysis, and audience segmentation to identify opportunities and develop effective targeting strategies.Stay up-to-date on the latest industry trends, tools, and innovations in digital marketing and paid advertising.Ideate and develop creative and innovative campaign strategies to enhance performance and achieve client goals.Proactively research new platforms and technologies that could benefit the company and its clients.Team Leadership & Mentorship :
Mentor and guide junior team members, providing support and training on campaign management and industry best practices.Foster a collaborative and positive team environment, encouraging knowledge sharing and professional growth.Reporting and Analysis :
Generate comprehensive campaign performance reports, analyzing key metrics and providing actionable insights.Present campaign performance reports to clients and internal stakeholders, highlighting key achievements and areas for improvement.Key Skills : Platform Expertise :
Proficient in Google AdWords (Search, Display, Shopping, YouTube).Extensive experience with Meta Ads (Facebook, Instagram).Familiarity with LinkedIn Ads and other paid advertising platforms.Analytical Skills :
Strong understanding of data analysis and interpretation.Ability to extract actionable insights from campaign data.Proficient in using analytics tools (e.g., Google Analytics).Communication Skills :
Excellent written and verbal communication skills in English.Ability to present complex information clearly and concisely.Strong client communication and relationship management skills.Strategic Thinking :
Ability to develop and implement effective campaign strategies.Strong problem-solving and decision-making skills.Strategic mindset with a focus on achieving business objectives.Technical Skills :
Campaign setup and optimization.Keyword research and competitive analysis.A / B testing and conversion rate optimization.Proficient in Microsoft Office Suite.Personal Skills :
Strong ComprehensionIndustry Trend TrackingIdeation & Creative CollaborationPerformance ReportingPresentation SkillsEducational Qualification :
Bachelor's degree in Marketing, Business, or a related field.MBA in Marketing or related field.Relevant courses or certifications in digital marketing (e.g., Google Ads certifications, Meta Blueprint certifications) are highly desirable.Experience : 4+ years of experience in performance marketing and paid advertising.
ref : iimjobs.com)
