About the Role :
We’re looking for a copywriter who doesn’t just write—they think, question, observe, and craft. You’ll bring stories alive across videos, scripts, push notifications, emailers, print ads, and more.
Key Responsibilities :
Observe & Understand People and Inspire Action :
Watch how people live, shop, and behave. Turn these observations into memorable and impactful scripts and content for videos, emailers, push notifications, print, and more.
Think Insights First :
Dig deep to find the 'why' behind every product and campaign. Always start with—what does this really mean to our audience?
Challenge Everything :
Interrogate every piece of work. Ask—Is this the right problem to solve? Is this the strongest angle? Does this align with our brand? Go beyond the obvious to find what truly clicks.
Experiment Boldly :
Test new formats, explore unconventional ideas, and try unique hooks—even in the smallest assets like a push notification. Write, backspace, rewrite. Keep refining until the story is just right—without missing deadlines.
Tell Stories Backed by Data :
Use performance data and audience insights to sharpen your scripts and creatives.
Own the Brand Voice :
Shape and own the brand’s tone, language, and how it comes alive across all marketing touchpoints.
What We’re Looking For :
Script Writer • Mumbai Metropolitan Region, India