Target Integration - Specialist - Marketing

Job description for Marketing Specialist

We are looking for a dynamic Marketing Specialist who is well-versed in lead generation tools and digital marketing strategies.

The ideal candidate will have hands-on experience in both lead generation and marketing, specifically within the SaaS industry, with a strong understanding of ERP and CRM solutions.

Key Responsibilities :

• Develop and execute lead generation strategies using multiple channels (email marketing, LinkedIn, paid ads, SEO, content marketing, etc.
• Utilize various lead generation tools (e.g, HubSpot, Apollo.io, LinkedInSales Navigator, ZoomInfo, etc. ) to source and qualify leads.
• Plan and manage performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads) to drive inbound leads.
• Work closely with the sales team to ensure seamless lead handoff and optimize the lead conversion process.
• Conduct market research to identify potential customers and analyze competitors in the ERP / CRM software space.
• Develop content marketing strategies, including email campaigns, blog posts, case studies, and social media content, to engage prospects.
• Track and report key KPIs such as lead quality, conversion rates, and campaign performance.
• Optimize landing pages, email sequences, and digital campaigns for better lead 2-3 years of core experience in Marketing (preferably in SaaS, ERP, or CRM industry).
• Hands-on expertise in lead generation tools (eg , HubSpot, LinkedIn Sales Navigator, Apollo. io, ZoomInfo, etc.
• Strong understanding of digital marketing strategies, including SEO, SEM, PPC, and email marketing.
• Proven ability to drive B2B lead generation campaigns and optimize lead funnels.
• Experience in running paid ad campaigns (Google Ads, LinkedIn Ads, Facebook / Instagram Ads).
• Knowledge of CRM platforms (HubSpot, Salesforce, Zoho, etc.
• Excellent analytical skills to track campaign performance and optimize lead flow.
• Strong communication and copywriting skills for crafting compelling marketing messages.

Preferred Qualifications :

Experience in SaaS-based ERP or CRM solutions marketing.

Familiarity with marketing automation tools.

Ability to work independently and drive results in a fast-paced environment.

Job Type : Full-time

Benefits :

Health insurance

Paid sick time

Schedule :

Day shift

Monday to Friday

Application Question(s) :

What is your notice period in days?

What is your CTC?

Are you aware about Odoo ERP

Experience :

Lead generation : 3 years (Preferred)

B2B Marketing : 2 years (Preferred)

Marketing : 2 years (Preferred)

Location :

Haryana, Haryana (Required)

Work Location : In person

ref : iimjobs.com)