Marketing Associate

Role Overview :

We are looking for a driven and detail-oriented candidate to join as an IHL (Institute of Higher Learning) Marketing Associate. This role is ideal for someone eager to learn about B2B go-to-market execution and higher-ed operations. You will work directly with the founder to support the end-to-end onboarding of our first set of university partners and their sourcing agents.

Key Responsibilities :

• Research and identify suitable universities (IHLs) and their admissions leadership to reach out to.
• Craft clear thoughtful outreach emails and LinkedIn InMails to initiate conversations.
• Maintain an organised CRM (Google Sheets / Airtable / HubSpot) with outreach pipeline status updates and call notes.
• Coordinate demo calls between founder and university stakeholders ensuring pre- and post-meeting follow-ups.
• Build onboarding guides and SOPs for student-sourcing agents.
• Collaborate on refining the OpenGrads deck landing page copy and one-pager collaterals.
• Track key GTM metrics such as outreach volume conversion rates demo-to-sign rate and agent activation.
• Support webinar and pilot onboarding logistics when required.

Qualifications :

What Were Looking For :

Bonus Skills (Not Mandatory) :

Additional Information :

What Youll Gain :

Remote Work : Employment Type :

Intern

Key Skills

Digital Marketing,Marketing,MailChimp,Business Management,Constant Contact,HubSpot,Responsys,Email Marketing,Adobe Photoshop,Social Media Management,Copywriting,Adobe Indesign

Experience : years

Vacancy : 1