Associate - Marketing

Associate : Marketing (Offline)

Function : OFFLINE MARKETING FOR INTERNATIONAL BRANDS

Roles and Responsibilities

Curate Innovative Influencer Programs & On-Ground Activations : Develop and implement influencer marketing strategies that align with brand goals and target audience. Plan and execute creative on-ground activations that elevate the brand experience and reach new audiences.

Manage Mango & Nautica Indias Social Media Handles : Lead the strategy and daily management of Mango Indias social media accounts (Instagram). Grow the platform by increasing followers, engagement, and reach through effective content and campaigns.

Ideate, Plan, and Execute Marketing Campaigns : Develop and execute marketing campaigns with celebrities that align with brand objectives, positioning, and key product launches.

Align and Execute Store Launches : Work closely with the retail and operations teams to plan and execute successful store launches for all brands. Create buzz around new store launches through digital and on-ground activation efforts.

Manage Agencies & Streamline Payment Processes : Ensure timely processing of invoices and manage the payment process for agencies. Monitor agency performance and provide feedback to optimize future collaborations.

Build and Expand Customer Loyalty : Analyze customer footfall and engagement data to improve marketing strategies.

Innovate On-Ground Activations to Spread Brand Awareness : Lead the ideation and execution of on-ground activations designed to increase brand visibility and customer engagement.

Build a Robust Communication Plan to Increase Brand Visibility : Ensure that all messaging is consistent across digital, social, and on-ground touchpoints. Work closely with the creative / graphic person to amplify campaigns.

Qualifications & Experience

• MBA or Masters in communications / Retail / marketing / fashion from a top design college
• Prior experience in marketing roles will be an added advantage.
• Demonstrate strong communication / presentation skills and ability to work with peers and counterparts in a multi-location setup / good team manager.
• Proficient in Office Tools : MS Excel, PowerPoint Skills.

Locations : Bengaluru