Eloqua Specialist

1. Design, build, and execute multi-channel marketing automation campaigns using Eloqua.

2. Develop and optimize lead nurturing, onboarding, and re-engagement campaigns.

3. Implement trigger-based campaigns based on behavioral and profile data changes.

4. Utilize email, SMS, and social ads for multi-channel marketing automation.

5. Monitor campaign performance and provide data-driven insights for optimization.

6. Manage and track leads and contacts within Salesforce or similar CRM.

7. Ensure proper integration and data flow between Eloqua and CRM systems.

8. Conduct data hygiene and segmentation to improve targeting and conversion.

9. Collaborate with cross-functional teams in a highly matrixed organization.

10. Manage project workflows and timelines using Wrike, Workfront, or Jira.

11. Communicate with stakeholders to align on marketing automation goals and execution.

12. Use JavaScript, HTML, and diagramming software to enhance campaign assets.

13. Leverage Excel for data analysis, reporting, and campaign tracking.

14. Analyze customer interactions and optimize automation strategies to enhance engagement.

15. Continuously test and improve email performance, segmentation, and personalization.

16. Troubleshoot Eloqua-related issues and implement best practices for campaign success.

17. Act as a tech-savvy marketer, proactively identifying opportunities for automation

improvements.

18. Stay updated on marketing automation trends and share insights with the team.