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Senior Analyst, Digital Marketing

Senior Analyst, Digital Marketing

QBurstTrivandrum, India
30+ days ago
Job description

Experience5 - 9 yrs

Location

  • India - Trivandrum
  • India - Cochin
  • India - Calicut
  • India - Koratty
  • India - Chennai
  • India - Bangalore
  • India - Noida

We are looking for a Senior Analytics Specialist with experience in web and mobile analytics to join our digital marketing team.

Responsibilities :

  • Responsible for requirement analysis, consultation, analytics implementation (web and mobile), reporting, optimization, and management of multiple projects in parallel.
  • Collaborate with cross-functional teams to ensure analytics implementation and reporting aligns with business objectives.
  • Identify client objectives and define Key Performance Indicators (KPIs) to track progress toward those objectives.
  • Collect, analyze, and report on data related to web and mobile app performance, including traffic, user behavior, conversion activity, site performance, and campaigns.
  • Develop Google Looker Studio dashboards by merging data from different sources.
  • Monitor and analyze performance metrics to identify trends and insights, and provide recommendations to enhance business performance.
  • Independently manage internal and external projects with minimal supervision.
  • Ensure high-quality delivery within agreed-upon timelines.
  • Implement and evaluate A / B tests for Conversion Rate Optimization.
  • Evaluate new requirements and provide accurate estimates.

    • Requirements :

  • Google Analytics Certified professional with at least six years of experience in analytics and reporting.
  • In-depth knowledge of analytics tools, including Google Analytics, Tag Manager, Firebase, Heap, and Mixpanel.
  • Excellent analytical skills and the ability to work with large data sets.
  • Strong project management skills and the ability to deliver in a fast-paced environment.
  • Experience in implementing tracking through Google Tag Manager SDKs, MMPs, or CDPs.
  • Proven experience with user journey mapping, conversion tracking, and trend analysis.
  • Hands-on experience with Super metrics, Google Ads, Google Optimize, or Hotjar is preferred.
  • Excellent communication skills.