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Growth Marketing Consultant

Growth Marketing Consultant

NosisUdaipur, IN
4 days ago
Job description

About Nosis

Nosis is a multilingual, multi-format book summary app that aims to democratize access to wisdom by making self-help and personal growth content accessible in native languages. Live on the web and soon on iOS and Android, we provide AI-assisted, human-curated book summaries across English, Hindi, Bahasa Indonesia, and more. As we grow, we’re looking for a data-driven and creative Growth Marketing Consultant to help us accelerate user acquisition across emerging markets.

Role Overview

We’re seeking an experienced Growth Marketing Consultant with a proven track record of scaling mobile-first content platforms . This role requires a blend of strategic thinking and hands-on execution across organic, paid, and affiliate marketing channels, with a strong emphasis on multilingual content growth, AI-driven SEO, and app marketing .

Key Responsibilities

Growth Strategy & Execution

  • Own and refine Nosis’s growth strategy across web and mobile, focusing on user acquisition, retention, and virality.
  • Set up and run rapid experiments across growth channels, analyze performance, and double down on what works.

AI SEO / Multilingual & Localized SEO

  • Build a scalable AI-assisted content SEO engine focused on long-tail keywords in regional languages.
  • Identify and optimize high-potential landing pages and categories (e.g., summaries, author names, regional book topics).
  • Create and oversee a roadmap for programmatic SEO and localized SEO in Hindi, Bahasa Indonesia, and other languages.
  • Mobile App Growth & Store Optimization

  • Optimize app listings (ASO) for iOS and Android in multiple languages to improve visibility and installs.
  • Work with the product team to improve onboarding, referral loops, and in-app retention metrics.
  • Suggest growth loops (e.g., gamification, content sharing, credits, community).
  • Paid Growth & Acquisition

  • Design and run paid campaigns (Meta, Google, TikTok) across core markets.
  • Continuously test creatives, copy, audiences, and geographies.
  • Optimize CAC and ROAS across ad channels.
  • Affiliate, Influencer & Partnership Growth

  • Build partnerships with language content creators, education communities, and micro-influencers.
  • Design and execute scalable affiliate programs for content creators and knowledge influencers.
  • Analytics & Reporting

  • Set up growth KPIs (DAU, MAU, LTV, CAC, CTR, keyword rankings, etc.)
  • Use tools like GA4, Firebase, Mixpanel, Search Console, and App Store Analytics to track and optimize performance.
  • Provide weekly reports and insights for actionable decision-making.
  • Ideal Profile

    Experience & Skills

  • 4+ years of experience in growth marketing for mobile apps or content-driven platforms
  • Strong expertise in AI-driven SEO and programmatic content marketing
  • Experience running multilingual / localized marketing campaigns in Asia or MENA
  • Hands-on knowledge of Meta Ads , Google UAC , TikTok Ads , and App Store Optimization
  • Proven track record of scaling apps from 0 → 100K+ installs and driving meaningful retention
  • Bonus : Prior experience with affiliate programs or influencer marketing for self-growth / education platforms
  • Tools & Platforms

  • SEO : Ahrefs, SEMrush, SurferSEO, NeuronWriter, or similar
  • AI Tools : ChatGPT, Jasper, or custom GPT workflows
  • Ads : Meta Business Manager, Google Ads, TikTok Ads
  • Analytics : GA4, Firebase, Mixpanel, App Store Analytics
  • Collaboration : Notion, Slack, Trello
  • Mindset & Values

  • You thrive in zero-to-one environments and love testing new ideas
  • Comfortable working with small, fast-paced remote teams
  • Passionate about language, education, and making content more accessible
  • Engagement Details

  • Weekly deliverables & progress sync
  • Competitive monthly retainer (based on experience and impact)
  • Potential to transition into a long-term strategic role
  • To Apply :

    Send your resume, portfolio / case studies, and a short note on why you’d be a great fit to [email protected]