Content Writer

Job Title : Content Writer

Location : Gurgaon

Job type : Fulltime

About Fitty :

Fitty is a newage wellness brand from Fitelo a trusted name in Indian health and wellness. Were here to support ambitious young Indians with premium natural and convenient weight loss solutions designed for modern busy lifestyles. Focused on aesthetic goals Fitty blends effectiveness with ease all while staying authentic reliable and digitally connected to our community

About the role :

Were looking for a creative and insightful Content Writer who can craft engaging informative and clear content across our website app packaging and social media. Youll help us build trust and connection with our Gen Z and millennial audience through words that feel modern motivating and sharp.

Specifically this role will involve :

Develop clear friendly and actionable copy for product pages landing pages app screens and wellness blogs

Create snackable content for Instagram reels and emailers

Collaborate with designers and marketers to align content with visual storytelling

Break down health science into simple relatable content

Maintain Fittys tone : energetic trustworthy and easygoing

Ideal candidate will have :

1 3 years of writing experience (wellness / health / D2C is a plus)

Strong command over concise consumerfriendly content

Passion for wellness lifestyle or healthcare content

Bonus : knowledge of SEO reels scripting or UX writing

Qualifications :

Bachelors degree in English Journalism or a related field

Key Skills

Content Management Systems,Enterprise Software,HR Sourcing,Information Architecture,Technical Writing,User Research,Adobe Captivate,Copywriting,Figma,Content Strategy,Taxonomy,Writing Skills

Employment Type : Full Time

Experience : years

Vacancy : 1