Talent.com
This job offer is not available in your country.
Marketing Automation Specialist - Eloqua / AEM

Marketing Automation Specialist - Eloqua / AEM

LiveconnectionsBangalore
30+ days ago
Job description

Roles & Responsibilities :

  • Craft and implement responsive HTML email templates, landing pages, and registration forms, ensuring consistency brand guidelines.
  • Administer end-to-end email campaign management using marketing automation tools. This includes building emails, segmenting audiences, and managing workflows.
  • Optimize email campaigns through techniques such as A / B testing and dynamic content personalization. Ensure emails adhere to industry standards and display correctly across devices and email clients.
  • Coordinate with the marketing team to map and enhance the customer journey through various touchpoints within the marketing automation platform.
  • Coordinate with marketers, account manager, and external vendors on the planning and execution of programmatic display ad campaigns on non-social sites

Project Management and Continuous Improvement :

  • Engage in Agile practices, including sprint planning, daily stand-ups, and retrospectives, to maintain project momentum and adaptability.
  • Conduct thorough quality reviews of project outcomes to align with internal benchmarks and client needs.

    • The successful candidate will possess :

  • Strong written and verbal communication skills, capable of clear interactions with clients, and colleagues across all organizational levels.
  • Strong customer-centric focus with an emphasis on effective client communication and service.
  • Familiarity with Agile styles of working, emphasizing adaptive planning and collaboration.
  • Ability to manage multiple tasks, adapt to shifting priorities, and work autonomously with a deadline-driven mindset.
  • Keen attention to detail, ensuring precision in all tasks undertaken.

    • Qualification :

  • Bachelor's degree in Computer Science, Information Technology, Computer Engineering, or a related field.
  • At least 8 to 10 years of experience in content authoring, publishing, email campaign management, or demand generation roles.
  • Strong English oral and written communication skills
  • Demonstrated hands-on expertise with web technologies (HTML5, CSS, JavaScript)
  • Proficient with design and web development tools such as Photoshop and Dreamweaver.
  • Experience in managing targeted email campaigns and nurturing programs.
  • Proven experience with digital publishing platforms, with a preference for Adobe Experience Manager (AEM).
  • In-depth knowledge of marketing automation platforms, with a preference for Eloqua.
  • Familiarity with CRM tools, Salesforce being the preferred platform.
  • Proficient in using project management tools like Workfront to enhance collaboration, manage assets, and maintain visibility of project workflows.

    • Shift timings : 2 PM to 11 PM IST

    Location : Hyderabad

    Work model : Hybrid

    ref : hirist.tech)

    Create a job alert for this search

    Automation Specialist • Bangalore