Job Title : Sales Officer
Department : Sales & Marketing
Reports To : Sales Manager / Area Sales Manager
Job Summary :
The Sales Officer will be responsible for achieving sales targets, maintaining customer relationships, managing distribution networks, and ensuring product availability across retail outlets. The role involves executing sales strategies, driving revenue growth, and increasing market penetration for the company's products.
Key Responsibilities :
- Sales Target Achievement :
- Meet and exceed sales targets and objectives within the assigned region / territory.
- Implement sales strategies to increase market share and revenue.
- Market Development & Customer Relationship :
- Build and maintain strong relationships with key customers, including distributors, wholesalers, and retailers.
- Identify new sales opportunities and develop strategies to expand the customer base.
- Conduct regular visits to existing and potential customers to ensure product availability and customer satisfaction.
- Product Distribution & Stock Management :
- Ensure optimal stock levels of products in all retail and distribution outlets.
- Work closely with distributors to ensure timely delivery and proper stock rotation.
- Monitor product performance in the market and address issues related to distribution or sales.
- Promotional Activities :
- Execute in-store promotions and other brand-building activities to drive product awareness and sales.
- Coordinate with the marketing team to implement local promotional campaigns.
- Market Analysis & Reporting :
- Collect and analyze market data, competitor activities, and customer feedback to provide actionable insights.
- Prepare daily, weekly, and monthly sales reports to monitor performance and suggest improvements.
- Report sales progress to the Sales Manager and discuss areas for growth or improvement.
- Training & Development :
- Assist in training new distributors, retailers, and sales teams on product features, sales techniques, and company policies.
- Ensure product knowledge and sales skills are up-to-date.
- Compliance & Company Policies :
- Ensure all sales activities are carried out in accordance with company policies and legal requirements.
- Maintain ethical sales practices and uphold company standards in all customer interactions.
Qualifications :
Bachelor’s degree in Business Administration, Marketing, or related field (or equivalent experience).1-3 years of experience in sales, preferably in the FMCG industry.Strong interpersonal and communication skills.Proven track record of achieving sales targets.Ability to work independently and as part of a team.Good understanding of market dynamics and consumer behavior.Proficiency in Microsoft Office and CRM software.Skills and Competencies :
Negotiation skillsProblem-solving abilitiesTime management and organizational skillsCustomer-focused mindsetSelf-motivated and result-oriented