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BRANDING PIONEERS - Performance Marketer

BRANDING PIONEERS - Performance Marketer

BRANDING PIONEERSGurugram, India
11 days ago
Job description

About the job : Job Description :

  • We are seeking a talented and experienced performance marketer to join our team.
  • As a performance marketer at Branding Pioneers, you will be responsible for planning, implementing, and optimising Google advertising campaigns for our clients across different healthcare and non-healthcare specialties.
  • Your expertise in Google advertising strategies and your ability to analyse campaign performance will be crucial in driving successful outcomes for our clients.

Campaign Strategy and Planning :

  • Collaborate with clients and internal teams to understand campaign objectives, target audience, and key performance indicators (KPIs).
  • Develop comprehensive Google advertising strategies aligned with client goals and industry best practices.
  • Conduct thorough research on target audience, competitors, and industry trends to inform campaign planning.

    • Campaign Implementation and Optimization :

  • Create and set up Google ad campaigns, including ad copy, keywords, targeting, and budget allocation.
  • Monitor campaign performance, analyze data, and identify areas for optimization and improvement.
  • Conduct A / B testing to optimize ad performance, including testing different ad formats, targeting options, and messaging.
  • Continuously monitor and adjust campaign settings to maximize ROI and achieve client objectives.

    • Performance Analysis and Reporting :

  • Track and analyze key metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA).
  • Generate regular reports on campaign performance, providing insights and recommendations for improvement.
  • Identify trends and patterns in data to optimize future campaigns and drive better results.
  • Automate daily reporting for sharing stats and spend with clients.

    • Client Communication and Relationship Management :

  • Maintain regular communication with clients, providing updates on campaign progress and performance.
  • Address client queries, concerns, and feedback in a timely and professional manner.
  • Conduct regular meetings with clients to discuss campaign performance and strategize for future initiatives.

    • Integration and Automation :

  • Integrate Google Ads with our custom CRM system to streamline lead management and tracking.
  • Implement automation tools and scripts to optimize campaign performance and efficiency.

    • Collaboration with Creative Teams :

  • Collaborate with designers and video editors to create visually appealing designs and videos for ad campaigns.
  • Work closely with the creative team to ensure ad creatives align with campaign objectives and resonate with the target audience.

    • Ad Copy Creation :

  • Develop compelling ad copies that drive engagement and conversions, tailored to different healthcare and non-healthcare specialties.

    • Stay Updated on Industry Trends :

  • Stay updated on the latest trends and changes in Google advertising policies and algorithms.
  • Continuously explore new features and opportunities within Google Ads to enhance campaign performance.

    • Conversion Rate Optimization :

  • Analyze landing pages and user journeys to identify areas for improvement and optimize conversion rates.
  • Conduct A / B testing and implement conversion rate optimization strategies to maximize campaign performance.
  • Collaborate with the creative and development teams to implement changes and enhancements based on data-driven insights.

    • Fraud Detection and Prevention :

  • Utilize FraudBlocker, a fraud detection SaaS, to monitor and prevent fraudulent activities within advertising campaigns.
  • Implement fraud detection measures to ensure the integrity of campaign data and protect clients' advertising budgets.
  • Stay updated on emerging fraud trends and implement proactive measures to mitigate risks.

    • Qualifications and Skills :

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • MBA would be plus.
  • Proven experience in planning, implementing, and optimizing Google advertising campaigns.
  • In-depth knowledge of Google Ads platform, including campaign setup, keyword research, and optimization techniques.
  • Familiarity with healthcare marketing and an understanding of various healthcare and non healthcare specialties is a plus.
  • Strong analytical skills and the ability to interpret data to drive campaign optimization.
  • Excellent written and verbal communication skills for effective client communication and reporting.
  • Detail-oriented with the ability to manage multiple campaigns and meet deadlines.
  • Creative thinking and problem-solving skills to develop innovative campaign strategies.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.

    • If you are passionate about digital advertising, have a strong understanding of Google advertising, and are eager to contribute to the success of healthcare and non-healthcare marketing campaigns, we would love to hear from you.

    ref : iimjobs.com)