ATIDIV - Senior Campaign Manager

Key & Planning :

• Develop comprehensive search and social advertising strategies aligned with overall marketing and business goals (e.g., lead generation, e-commerce sales, brand awareness).
• Conduct in-depth keyword research, audience analysis, competitive benchmarking, and market trend analysis to identify opportunities.
• Forecast campaign performance and budget allocation across various platforms and Execution & Management :
• Set up, launch, and manage paid campaigns across Google Ads (Search, Display, YouTube, Shopping), Meta Ads (Facebook, Instagram), LinkedIn Ads, and potentially other platforms (e.g., X / Twitter, TikTok, Pinterest).
• Implement advanced targeting, bidding strategies (manual, automated, smart bidding), and ad formats to maximize performance.
• Ensure proper tracking implementation (e.g., Google Analytics 4, Meta Pixel, Conversion API) and data & Performance :
• Continuously monitor, analyze, and optimize campaign performance against defined KPIs (e.g., ROI, ROAS, CPA, CPL, CTR, Conversion Rate).
• Conduct A / B testing on ad copy, creatives, landing pages, and audience segments to drive continuous improvement.
• Manage budgets effectively to ensure optimal spend and maximum return on investment.
• Identify and implement opportunities for scaling successful & Analysis :
• Generate detailed performance reports, dashboards, and presentations for internal stakeholders and clients.
• Provide actionable insights, strategic recommendations, and clear explanations of campaign performance trends.
• Translate complex data into easily digestible formats for non-technical & Copy Collaborate closely with content, design, and product teams to develop compelling ad copy, visuals, and landing page experiences that resonate with target audiences.
• Provide data-driven feedback on creative performance to optimize future assets.

Market Intelligence & Innovation :

ref : iimjobs.com)