Marketing Specialist

Marketing Job Description

Gradvine is an education consulting platform that connects students with mentors across various fields for personalized guidance. Whether it’s pursuing a Master’s abroad or exploring higher education opportunities, Gradvine’s mentors help students achieve their goals. Over the past seven years, Gradvine has guided students to top universities like Harvard, Stanford, Columbia, Carnegie Mellon, Dartmouth , and the London School of Economics , among over 150 other global institutions.

Today, we have a network of 450+ mentors pursuing careers across the globe—accessible at the click of a button through the Gradvine platform. We’ve been recognized as India’s Best Career Guidance Platform by Times of India (Times Business Awards 2022) and India’s Best Education Consultancy (Study Abroad) by Entrepreneur India (Indian Education Awards 2025).

As an online-first platform serving students across 19 countries, our primary customer touchpoint is the free consultation call, booked directly via our website. Post-booking, our sales team takes over.

We are currently hiring a Marketing Associate whose primary goal will be to drive the number of these free consultation calls .

The objective is simple : Get relevant college students or early-career professionals to schedule a free consultation with the best in the business.

To achieve this, we use the following channels :

• YouTube :
• With an active base of 23,000+ subscribers, we drive consultations through clear CTAs on our videos.
• WhatsApp Communities :
• Our community of 6,000+ members gets free answers to study abroad questions directly from mentors. These groups help us demonstrate value and build trust, leading to increased conversions.
• Instagram :
• Used for brand storytelling and engagement.
• Referrals :
• Thanks to the quality of our services, over 70% of free consultations come through referrals. We actively run review-driven referral campaigns to amplify this.

Key Responsibilities :

Gradvine is a fast-growing organization, and brand-building is critical to our next phase. While we take immense pride in the quality of guidance we offer, we also differentiate ourselves through a fun, honest, and approachable brand identity—something that stands apart from traditional educational consultancies.

Our marketing and branding team leverages social media to build this identity. As a completely online platform with users from 19 countries, we heavily rely on content, social media, and digital marketing to reach the right audience.