Search Engine Optimization Specialist

Position : SEO Specialist Location : Remote / Hybrid (Delhi NCR) Remote / Hybrid (Delhi NCR) Experience : 3-4 years Website : www.zafify.com salary 35k pm About the Role : We are seeking a talented and experienced experienced SEO Specialist / Manager to join our our dynamic team and spearhead our organic growth strategy. You will be responsible for developing and and spearhead our organic growth strategy. You will be responsible for developing and and spearhead our organic growth strategy. You will be responsible for developing and implementing effective SEO initiatives initiatives to drive high-quality organic traffic to our our website and app, ultimately increasing brand awareness, customer acquisition, and revenue. ultimately increasing brand awareness, customer acquisition, and revenue. ultimately increasing brand awareness, customer acquisition, and revenue. Key Responsibilities :

• Lead keyword research &competitor analysis to Lead keyword research &competitor analysis to identify search opportunity identify search opportunity trends.
• Over see content creation creation that's informative, engaging, and SEO-optimized. optimized.
• Optimize website content content (product pages, categories, blogs) for targeted targeted keywords and user experience.
• Develop and implement implement a data-driven strategy to acquire high-quality quality backlinks from relevant websites and blog publications. relevant websites and blog publications.
• Conduct technical audits audits using website analysis tools like Google Search Search Console, Screaming Frog, etc, to identify and address crawl errors, indexation issues, and Screaming Frog, etc, to identify and address crawl errors, indexation issues, and Screaming Frog, etc, to identify and address crawl errors, indexation issues, and mobile-friendliness.
• Monitor website traffic traffic and analyze key SEO metrics (organic (organic traffic, conversions, rankings), using using tools like Google Analytics, Google Search Search Console, Semrush, etc.
• Collaborate with the business business team together and prioritize business requirements and work with the product team to develop SEO and work with the product team to develop SEO-focused platform features. focused platform features.
• Work on link building. Qualifications : Minimum 3-4 years of experience experience in SEO & digital marketing preferably preferably within the healthcare industry. Proven Proven track record of successfully implementing SEO SEO strategiesand driving organic traffic organic traffic growth. Strong understanding of SEO & ASO best practices, including keyword page optimization, link building, and keyword research, on-page optimization, link building, and technical SEO. Excellent analytical skills skills with the capability to interpret and and effectively communicate SEO data through dashboards using M oft Excel or Google Sheets. data through dashboards using Microsoft Excel or Google Sheets. Experience working with with SEO / ASO tools like Google Search Console, Semrush, Semrush, ahref,etc. Familiarity with Google algorithms and updates Familiarity with Google algorithms and updates. Excellent written and verbal communication skills.