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CDP Lead

DENTSUINDIA

30+ days ago

Job description

The purpose of this role is to maintain, improve, clean and manipulate data in the businesss customer data platforms / databases. The CDP Lead works with the businesss software engineers, data analytics teams, data scientists and data warehouse engineers in order to understand and aid in the implementation of CDP requirements, analyse performance, and troubleshoot any existent issues.

Mandatory (top 5)

Experience in Leading Customer Data Platform development
Experience in Python or Java Scripting or Node.JS
Experience with APIs (REST, Open APIs, CURL)
Data analysis, ingestions, modeling, and mapping
Experience on unstructured data using JSON / Parquet file format

Preferred (top 5)

Understanding of CCPA, GDPR, and other Data Protection Acts

Client facing experience

Experience with Reporting Technologies

Experience on any AEP, ActionIQ, Lytics, Segment, Tealium, C360

Big Data ETLs

Leading the team in the implementation of technical solutions and driving proof of concepts

Responsible for building a data model based on the gathered requirements and data architecture.

Responsible for data ingestion into the CDP platform via batch and real-time streaming modes - using ETL, API, JavaScript, etc

Responsible for data extraction / outbound dataflows to the reporting tools, other Adobe products or 3rd party system

Responsible for working on defined business rules / transformations / BRDs

Collaborate with internal teams to develop solutions for the CDP platform for marketing activation use cases.

Should be able to work on queries, segment development, audience creation / activations, customer journey orchestrations

Should be able to define segments and orchestrate customer journeys based on the BRD

Location : Bengaluru

Brand : Merkle

Time Type : Full time

Contract Type : Permanent

Locations : DGS India - Bengaluru - Manyata N1 Block

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