D2c Growth Manager

We are seeking a results-driven

D2C Growth Manager

to own and scale customer acquisition, retention, and lifetime value across digital channels. The ideal candidate has hands-on experience in performance marketing, conversion rate optimization (CRO), and lifecycle marketing for direct-to-consumer brands. You will work cross-functionally with product, creative, analytics, and operations to fuel sustainable growth.

Key Responsibilities

Performance Marketing & Acquisition

Plan, execute, and optimize paid media campaigns across Meta, Google, YouTube, and affiliates. Manage ad budgets to maximize ROAS and minimize CAC. Drive acquisition through influencer marketing, SEO, and affiliate channels. Growth Strategy & Experimentation

Develop and run A / B tests on landing pages, product pages, and funnels. Identify growth opportunities through data, customer insights, and competitive analysis. Own and manage a growth roadmap with clear hypotheses, goals, and success metrics. Retention & CRM

Create and optimize customer journeys via email, SMS, WhatsApp, and push notifications. Collaborate with CRM teams to improve repeat purchase rate and customer LTV. Segment users and implement lifecycle campaigns (onboarding, reactivation, win-back). Analytics & Reporting

Build dashboards to monitor KPIs : CAC, ROAS, retention rate, churn, and LTV. Use GA4, Mixpanel, or similar tools to evaluate and improve funnel performance. Report on campaign impact, channel performance, and monthly growth updates. Requirements

3–6 years of experience in growth / performance marketing at a D2C / eCommerce brand or agency. Strong command of ad platforms (Meta, Google Ads, YouTube, etc.). Experience with Shopify, WooCommerce, or other D2C platforms. Hands-on with analytics tools : GA4, Excel, Looker Studio, or Mixpanel. Proficient in marketing automation tools : Klaviyo, MoEngage, WebEngage, or similar. Highly analytical, data-driven, and experiment-oriented. Strong collaboration skills with product, tech, and creative teams. Preferred Qualifications

Experience scaling a D2C brand from 0 to ₹10Cr+ monthly revenue. MBA or post-grad in Marketing, Analytics, or Business (not mandatory). Exposure to international D2C markets (US, UK, SEA) is a plus. What We Offer

Competitive salary and ESOPs Opportunity to build and scale a D2C brand from the ground up Young, fast-paced, and innovation-driven work culture Monthly learning budget and growth roadmap