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Webspero - Manager - Performance Marketing

Webspero - Manager - Performance Marketing

Webspero SolutionsChandigarh, India
30+ days ago
Job description

We are looking for a proactive, results-driven Performance Marketing Manager who will own campaign success across clients, translate business objectives into marketing outcomes, and lead execution in collaboration with freelancers and in-house teams.

This is a strategic + client-facing role ideal for someone who thrives on data, understands platforms deeply, and can manage multiple projects with high Strategy & Execution :

  • Plan and implement high-performance ad campaigns across Google Ads, Meta Ads, and other relevant platforms (LinkedIn, YouTube, etc.
  • Define full-funnel strategy across TOFU, MOFU, BOFU.
  • Set clear goals for lead generation, ROAS, CAC, and lifetime value.

Client Relationship & Consultation :

  • Directly interface with clients to understand business goals, translate into media plans, and guide ongoing improvements.
  • Own onboarding, expectation management, and ongoing reporting.
  • Regularly advise clients on campaign adjustments, CRO, creative optimization, and revenue opportunities.

    • Performance & Optimization :

  • Track and interpret key performance metrics (CTR, CPC, CVR, CPL, ROAS, etc.
  • Proactively identify and resolve performance bottlenecks.
  • Recommend A / B tests across ads, landing pages, and funnel structure.

    • Cross-Functional Leadership :

  • Collaborate with content, design, and development teams to execute strategy.
  • Manage and coordinate freelancers or junior resources to ensure campaign quality.
  • Set up internal SOPs and scalable workflows for campaign operations.

    • Platform Expertise :

  • Stay current on platform algorithm changes and apply best practices.
  • Handle pixel tracking, attribution, audience targeting, and retargeting strategies.
  • Implement conversion tracking across channels and troubleshoot 3-5- years of experience in performance marketing with direct exposure to Google Ads and Meta Ads.
  • Proven success managing multiple client campaigns simultaneously.
  • Strong understanding of ad platforms, audience segmentation, tracking, and optimization.
  • Experience working in or with service businesses, B2B or ecommerce (Shopify experience is a plus).
  • Ability to independently manage strategy, client communication, and execution oversight.

    • Technical & Analytical :

  • Comfortable reading and interpreting analytics tools (GA4, Meta Ads Manager, Google Ads, Looker Studio).
  • Hands-on knowledge of Pixel setup, UTM tracking, attribution models.
  • Skilled in A / B testing, performance forecasting, and using performance data to make decisions.

    • Soft Skills :

  • Strong communication and stakeholder management skills.
  • Able to take ownership and drive projects end-to-end with minimal supervision.
  • Strategic mindset and problem-solving orientation.

    • Bonus :

  • Knowledge of CRO frameworks and tools (Hotjar, Clarity, etc.
  • Familiarity with AI tools, automation workflows, or marketing integrations (HubSpot, Zapier).
  • Google Ads and / or Meta Blueprint certifications.

    • Role Type : Full-time

    ref : iimjobs.com)

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    Manager Performance Marketing • Chandigarh, India

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