Husk Power Systems - Vice President - Marketing

Company Description :

HuskPower Systems ("Husk") is an award-winning rural-tech company serving rural India and Sub-Saharan Africa.

In 2023, it was named "World's Best Challenger Brand" in the energy industry and is a 3-time Global Cleantech 100 company.

The CEO has been recognised by TIME magazine as one of the 100 climate leaders in the world.

The company's AI-powered rural platform provides 24 / 7 renewable power to rural households, commercial customers, institutions and small factories.

It also delivers a range of other products and services, including e-commerce and credit-financing of branded appliances for home and commercial use, as well as community-based solutions for e-mobility and the agricultural value chain.

Husk's mission is to super change economic growth and social well-being in rural communities that are unserved and underserved.

Husk's knowledge of rural markets, broad footprint in off-grid and weak grid communities,.

and on-the-ground operations give it a distinct advantage in providing affordable and tailored solutions to rural consumers, especially the 700 million worldwide who still live without access to electricity.

Job Description :

Key Responsibilities area :

• Lead market research and derive actionable customers insights.
• Devise GTM strategy based on data-based market research.
• Create brand, awareness, interest funnel : digital and offline.
• Design and implement customer referral and loyalty programs.
• Lead content and communication strategy.
• Drive campaigns and offers.
• Develop and leverage networks of relevant parties in the marketing ecosystem.
• Drive analytics-based business decisions.
• Own customer satisfaction and customer delight metrics.
• Able to prepare appropriate budget to succeed with the GTM should apply :
• Bachelor's degree is required.
• MBA in Marketing from Tier 1 / Tier 2 institutes is strongly preferred.
• 7+ years of total experience in Consumer Marketing function (B2C) with 2+ years in digital marketing across FMCG, rural retail or E-commerce industries.
• Strong in storytelling and have excellent communication skills in Hindi and English.
• Ability to build a stellar team by recruiting from your own network.
• Analytically inclined individual with ability to run numbers to determine ROI and effectiveness of campaigns.
• Passion for rural development.

Influential Leader :

Additional Information :

Location : Mumbai with monthly travel to Patna.

ref : iimjobs.com)