Job Title : Brand Manager
Location : Gurgaon, Haryana
Organization : Our client is a global leader in bathroom and lighting solutions, known for innovative, high quality products and a strong focus on sustainability and customer service.
Overview :
We are seeking a dynamic and experienced Brand Manager to lead strategy and execution for a premium bathware brand positioned in the luxury segment. This role offers the opportunity to shape brand perception, drive integrated marketing efforts, and collaborate cross-functionally to enhance customer engagement and market share.
Key Responsibilities :
- Develop and execute brand strategies aligned with the brand's luxury positioning and business objectives.
- Plan and manage 360° marketing campaigns , including digital, print, retail, PR, and experiential marketing.
- Own and evolve the brand narrative , ensuring consistency across all customer touchpoints.
- Collaborate with product development teams to influence product roadmap and launch strategies.
- Work closely with sales, design, retail and Marcom teams to drive brand visibility and consumer engagement.
- Conduct market and competitor analysis to identify trends , insights, and growth opportunities.
- Monitor and report on campaign performance and brand health metrics ; drive optimizations.
- Oversee brand guidelines, visual identity , and content tone across all channels.
- Support global brand initiatives and contribute to international brand expansion strategy.
Qualifications & Skills :
Bachelor’s degree in Marketing, Business, or related field; MBA must.8–10 years of brand management experience, preferably in luxury, lifestyle, or premium consumer goods.Deep understanding of branding, consumer psychology, and high-end positioning.Strong creative judgment and storytelling ability.Excellent communication, project management, and cross-functional collaboration skills.Experience with digital marketing, social media, and retail marketing.Highly detail-oriented with an eye for design and aesthetics.Ability to think both strategically and tactically in a fast-paced environment.Why Join :
Be part of a brand that redefines bath spaces through design, innovation, and craftsmanship. This is your chance to play a pivotal role in elevating the luxury experience for discerning consumers.