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Senior Executive Social Media
NykaaMumbai, Maharashtra, India6 hours ago
Job descriptionContinuously innovate and experiment with new content formats and styles to maintain relevance and maximize audience engagement. Develop and execute content ideas aligned with BAU (Business as Usual) and launch campaigns. Create shoot decks and lead execution for campaign shoots. Collaborate with internal teams, including Brand Building, Design, and Central Marketing, to align on product launches, campaigns, extensions, sales, and takeovers. Coordinate cross-brand collaborations for fresh and relevant concepts. Plan and execute social media content that represents inclusivity and diversity across all platforms. Plan and execute the social media strategy for BAU content and launch communications aligned with brand positioning. Maintain alignment with Central Marketing properties and ensure relevance and visibility of core products. Plan and execute shoots for all campaign requirements, ensuring quality and alignment with brand goals. Oversee creative direction for launch campaigns, aligning with brand messaging and audience expectations. Bachelor’s degree in marketing, Communications, or a related field. 1–4 years of experience in social media and influencer marketing, preferably in the beauty or lifestyle industry. Strong understanding of social media platforms, tools (Instagram Insights, Social Bakers), and trends. Experience in content creation, production, and campaign execution. Excellent coordination, multitasking, and project management skills. Creative mindset with a focus on innovation and inclusivity. Strong negotiation and influencer management skills. Ability to analyze data and provide actionable insights for performance optimization.
Role Summary : Nykaa is seeking a creative and driven Senior Executive to join the Social & Influencer Marketing team for its beauty-owned brands. The ideal candidate will be responsible for planning and executing social media strategies, managing influencer collaborations, and driving innovative content creation to ensure brand relevance, engagement, and visibility.
Job Description :
Social Media Calendar :
- Plan and manage the monthly social media calendar focusing on new launches, campaigns, and core product visibility.
- Schedule posts and stories, leveraging insights from tools like Instagram Insights and Social Bakers for optimized engagement.
Content Creation & Innovation :
Coordination :
Inclusivity & Diversity :
Content Calendar :
Production & Launch Creative Direction
Knowledge and Skill / Qualification Requirements
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Social Media Executive • Mumbai, Maharashtra, India
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