Why This Role Matters :
This role plays a pivotal part in shaping the future of Aster’s ePharma offering—ensuring business maturity, seamless retail integration, and a superior digital experience for consumers. By enabling strong collaboration across Aster Retail, the ADH product and marketing teams, and external partners, this role will directly influence access to affordable, timely medicines at scale.
Key Responsibilities
Business Ownership & Growth Enablement
- Drive execution of strategies to increase digital pharmacy adoption, order volumes, and customer engagement.
- Support the Pharma Head in managing day-to-day operations and performance of the ePharma vertical
- Track and optimize key performance metrics (conversion rates, repeat orders, fulfillment TAT, inventory availability).
- Coordinate launch and scale-up of bundled offerings (., chronic care kits, wellness packs).
Stakeholder Collaboration : Work closely with
Product team to relay business feedback and prioritize platform improvements.Growth & Marketing team to co-execute campaigns and retention strategies.Aster Retail Pharmacy team to support backend readiness, including stock, logistics, and cold chain fulfillment.Ensure seamless aggregator model execution across central warehouse and store-level fulfillment.Retail Pharmacy Coordination & Enablement
Support Aster Pharmacy in building ePharma-aligned operations : inventory planning, SLA tracking, delivery workflows, and customer support readiness.Conduct periodic reviews with retail and warehouse teams to ensure fulfillment efficiency.Monitor compliance for digital prescription validation, returns, and expiry handling.Operational Alignment & Execution Excellence
Ensure end-to-end operational readiness for digital pharmacy services.Identify and resolve blockers in prescription upload, catalog sync, delivery, and order completion.Lead day-to-day issue resolution and escalation management.Performance Reporting & Insights
Maintain dashboards and business reports for GMV, retention, returns, and product availability.Present actionable insights to senior leadership for course correction and scale-up.Key Performance Indicators (KPIs)
Digital order volumes and GMVAdoption & Engagement : Digital Features, Repeat UsageCustomer Satisfaction & Service Quality for ePharmaStrategic Expansion & Innovation - Partnerships Activated, New Offerings, Geo Expansion MetricsOperational Efficiency & SLA Management for ePharma in collaboration with retail vertical – Delivery, logistics, and execution excellence.Key Stakeholders
Aster Digital Health : Product, Marketing, and Leadership teamsAster Retail Pharmacy : Operations, Warehousing, DeliveryExternal Vendors : Tech partners, last-mile delivery partnersRequirements
Education & Experience
Graduate degree in Pharmacy, Healthcare, Business, or Technology; MBA is a plus3–5 years of experience in eCommerce, healthcare, or pharmacy operationsFamiliarity with digital platforms and aggregator fulfillment modelsSkills & Competencies
Strong coordination and project management skillsAbility to work cross-functionally and align multiple teamsAnalytical, process-driven, and execution-focusedExcellent communication and stakeholder engagement