Creative Head

Roles and Responsibilities : 1. Creative Strategy & Planning Develop and execute creative strategies for brand building and engagement on social media. Plan monthly content calendars aligned with marketing goals, campaigns, festivals, and trends. Conceptualize campaigns that highlight the uniqueness of jewellery collections (product stories, craftsmanship, tradition, luxury, etc.). 2. Content Creation & Supervision Lead the creative direction for all photoshoots, videos, reels, and campaign content. Oversee the design and quality of creatives like banners, posts, stories, thumbnails, and ads. Ensure content matches the brand tone — luxury, elegance, trust, and aspiration. 3. Visual Storytelling Build strong storytelling concepts around products. Guide the visual aesthetics to maintain a premium, consistent brand image. 4. Team Leadership Manage and mentor the creative team, including graphic designers, photographers, videographers, content writers, and editors. Coordinate with the digital marketing manager, social media managers, and sales teams for campaign alignment. 5. Brand Identity Management Maintain brand guidelines in all online visual communications. Innovate ways to keep the brand fresh while retaining a consistent identity. 6. Social Media Campaign Execution Collaborate on paid campaign creatives (Facebook, Instagram, YouTube ads). Design engaging campaigns for product launches, festive offers, bridal collections, and events. 7. Trend Research & Innovation Stay updated with social media trends, viral content, jewellery trends, and customer preferences. Innovate new formats — reels, challenges, influencer collaborations, 360° product views, etc. 8. Collaboration Work with influencers, stylists, and production teams to execute content. Support offline marketing with creatives for store events, hoardings, in-store displays, and brochures. 9. Quality Control Review and approve all final content before publishing. Maintain high creative standards — visuals, typography, color grading, and storytelling. 10. Reporting & Performance Review Analyze content performance — which creative formats, designs, or campaigns perform best. Make data-driven improvements in future creative strategies.