Android Marketing / ASO Specialist

Responsibilities :

Seeking a highly skilled and motivated ASO (App Store Optimization) Manager / Specialist with expertise in Android apps and the Google Play Store. This role involves optimizing app visibility, running universal app campaigns specifically for the Indian market (but not limited to), and managing

ASO efforts for the Indian market (but not limited to). The ideal candidate will have a proven track record of boosting organic downloads and conversion rates through ASO methods, including optimizing metadata and creative assets, localizing app store content, and monitoring key metrics.

Experience

• 3+ years of experience in App Store Optimization (ASO) with a strong focus on Android apps and the Google Play Store, preferably in B2C consumer subscription apps
• Prior experience optimising for a full-funnel approach, keeping a careful watch on the number of activated users and ROAS for campaigns for consumer tech startups
• Proven track record for driving organic app installs and in-app actions while improving keyword rankings on the Google Play Store
• Experience working with app localization and global ASO strategies
• Familiarity with A / B testing, conversion rate optimization, and data analysis
• Exposure to digital marketing in the health, wellness and fitness industry