Propel Apps - Manager - Digital Marketing

About the Summary :

Our B2B software company is seeking a Digital Marketing Manager who will be responsible for developing & executing digital marketing strategies to promote our software products and services.

The ideal candidate will have experience in Saas Products, Email Marketing, SEO, SEM, LinkedIn Marketing, Conducting Webinars, Social Media Marketing, Content Marketing & sound experience in go to market strategies.

This position requires strong leadership skills to manage a team and work closely with cross functional

teams to produce content, manage the website and all domains of Digital Marketing.

We work with clients such as Amazon and need a world class marketing expert to fuel the companys 200% growth Experience : 12+ years.

• Develop and execute digital marketing strategies to promote our software products and services.
• Manage a team of digital marketing specialists and coordinate their efforts to achieve marketing goals.
• Conduct market research and analyze customer behavior to inform marketing strategies.
• Develop and implement SEO & SEM strategies to increase website traffic and improve search engine rankings.
• Plan and execute email marketing campaigns to generate leads and nurture customer relationships.
• Utilize LinkedIn marketing to engage with prospects and build brand awareness.
• Develop strategies for lead generation through digital channels, including webinars, online events, and targeted outreach.
• Create and manage social media campaigns to increase brand awareness and engage with customers.
• Develop content marketing strategies to create high-quality content that resonates with our target audience.
• Timely track and analyze of the performance of executed campaigns and marketing strategies backed with data analysis is a must.
• Prepare regular reports on campaign effectiveness, ROI, and recommendations for improvements.
• Monitor and analyze marketing metrics to evaluate the effectiveness of marketing strategies and Bachelor's degree in marketing, business administration, or a related field from a reputable institution.
• Minimum of 12+ years of experience in digital marketing, with a focus on email marketing, SEO, SEM, LinkedIn marketing, conducting webinars, social media marketing, and content marketing.
• Strong leadership skills and experience in managing a team.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical and problem-solving skills.
• Experience with marketing automation tools and CRM systems.
• Knowledge of HTML, CSS, and website design principles is a plus.

If you are a driven and experienced digital marketer with a passion for creating effective marketing campaigns that generate leads and grow businesses, we encourage you to apply for this exciting opportunity.

ref : iimjobs.com)