Field Marketing Specialist - Events

Purpose of the Job :

The Field Marketing Specialist supports the Field Marketing Manager in building the local face of the brand in their field in line with the global and national strategies and priorities for particular marketing programs. They assist in marketing innovation encompassing local needs and specificities that complement the national strategy impacting local consumers and thus the successful development of the business.

Key Responsibilities :

Strategic Direction and Rightness of Brand Priorities :

• Understand and infuse global and national Red Bull strategies and philosophies in the field
• Identification & execution of sports & culture events in the region. Maintaining the premium image of the brand.
• Work closely with the Field Marketing Manager in defining ideas and programs to build brand image and increase understanding of the products functionality on a local level
• Act as the regional intelligence for the field sharing consumer insights in a timely manner.
• Understand the regional events landscape and key sporting and culture scenes that are core and important to be present in.
• Scout identify build and maintain relations with local scene drivers or Opinion Leaders in key focus areas for Red Bull.
• Identify the key local big moments for the regional consumers and build activation plans for these moments.
• Develop relevant contacts and vendor network across the region in Key cities.
• Ensure availability of relevant functional tools required for execution in the Region.

Marketing Innovation :

Premium Appeal and Executional Excellence :

Organizational Capabilities and Enabling Structure :

Priorities

Qualifications :

Education Qualifications & Experience :

Knowledge and Skills :

Additional Information :

The description of this job offer is intended to collect the information necessary to identify in a general and nonexhaustive manner the general characteristics of the position with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (Red Bull India) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular equal treatment and nondiscrimination. Likewise those who wish to start the process are informed that no rights can be expected as a result of this job offer.

Please note that Red Bull India never asks for information unrelated to the job application process such as bank or credit card data and never charges any fees to apply to any jobs.

It has been brought to the attention of Red Bull India that certain individual / s posing as a HR Executive of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and / or interview letters in return for money at times terming such money as a refundable security deposit.

Please be informed and cautioned that Red Bull India does not have any association with such individual / s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual / s to Red Bull India.

Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India.

Red Bull India reserves the right to take legal action including criminal action against anyone attempting to misuse the brand name brand logos and the names / designations of our employees for illegal and unauthorized activities.

For further information on Fraud Warning please visit :   Work :

Employment Type :

Fulltime

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Department / Functional Area : Marketing

Experience : years

Vacancy : 1