eBikeGo - Chief Marketing Officer

About the Opportunity

EBG Group is a fast-scaling multi-sector business house with 35+ brands across electric mobility, wellness, real estate, F&B, retail, and tech. We're now ready to institutionalize marketing at scale and are looking to onboard a visionary CMO who can craft brand narratives, build execution engines, and fuel measurable business growth.

This is not a siloed role. It's a group-level leadership seat, working directly with the Founder's Office to drive brand equity, digital presence, demand generation, and scalable GTM strategies across multiple verticals.

Key Responsibilities

1. Define and unify the brand architecture across 35+ ventures

2. Build and maintain positioning frameworks, brand voice, and storylines

3. Own ROI-focused digital campaigns across Google, Meta, YouTube, LinkedIn

4. Lead internal teams (or set them up) for landing page optimization, retargeting, and funnel marketing

5. Recruit, mentor, and scale an in-house marketing team across functions

6. Build a network of trusted agencies, freelancers, and content creators where needed

7. Drive content marketing, influencer partnerships, and media visibility

8. Oversee PR strategy for product launches, funding news, and brand visibility

9. Collaborate with sales teams on lead funnels, conversion paths, product packaging, and pitch narratives

10. Align marketing efforts directly to business goals - revenue, expansion, acquisition

11. Establish marketing analytics, dashboards, and performance KPIs across platforms

12. Recommend and integrate growth stacks (HubSpot, CRM, automation tools).

Who You Are :

1. 10+ years of proven marketing experience (at least 3+ in a leadership / CMO / VP role)

2. Deep understanding of D2C, B2B, and multi-brand ecosystems

3. A blend of strategic vision and operational execution - you've built teams, brands, and funnels

4. Expert in both traditional and digital channels, from performance to brand

5. Comfortable working at startup pace with long-term brand building in view

6. Strong leadership, cross-functional collaboration, and storytelling ability

7. Based in or willing to relocate to Kochi preferred (hybrid flexibility possible)

ref : iimjobs.com)