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Chief Marketing Manager

Chief Marketing Manager

Carisma Spa & WellnessNew Delhi, Delhi, India
4 days ago
Job description

Role Overview

As the Chief Marketing Manager , you will lead all performance-based marketing efforts across our skincare division. You’ll oversee digital campaign strategy, paid media optimization, budget management, and the development of a high-performing marketing team. This is a strategic leadership role aimed at driving aggressive growth while keeping brand integrity and customer experience at the core.

Requirements

  • 7+ years of experience in performance marketing or growth leadership roles.
  • Proven ability to manage budgets and deliver measurable marketing ROI.
  • Strong understanding of paid media (Google Ads, Meta, YouTube), CRM tools, and analytics platforms.
  • Excellent leadership, communication, and project management skills.
  • Ability to work with urgency, own outcomes, and thrive in a fast-paced environment.
  • Strong attention to detail and a commitment to quality output.

Responsibilities

Revenue Targets & Performance Marketing :

  • Lead marketing campaigns across multiple digital platforms with a focus on ROI and high ROAS.
  • Allocate and manage marketing budgets effectively.
  • Drive consistent growth in sales and customer acquisition while lowering CAC.
  • Monitor campaign KPIs daily and deliver data-driven optimizations.

    • Innovation, Insights & Problem Solving :

  • Develop sophisticated strategies using analytics, trends, and proven best practices.
  • Conduct deep research to identify new growth opportunities.
  • Challenge existing approaches, foster experimentation, and proactively solve business problems.
  • Stay updated with industry trends and integrate relevant innovations into strategy.

    • Output & Efficiency (Project Management) :

  • Plan and execute sprint-based quarterly marketing plans.
  • Maintain high speed and quality of execution.
  • Prioritize and focus team resources on high-impact tasks and urgent initiatives.
  • Lead rapid iteration cycles and unblock execution bottlenecks.

    • Diligence & Quality Control :

  • Take thorough meeting notes and track all tasks to completion using tools like Trello.
  • Implement quality control systems to ensure error-free output across all team deliverables.
  • Align final client work and campaigns with brand standards and executive expectations.
  • Ensure consistent and accurate brand messaging across platforms.

    • Team Leadership & Collaboration :

  • Build, mentor, and motivate a high-performing marketing team.
  • Foster a positive and collaborative team environment.
  • Coordinate effectively across sales, ops, and creative departments.
  • Promote learning and development through mentorship, performance reviews, and structured feedback sessions.
  • Organize team-building initiatives and drive strong internal communication.
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    Marketing Manager • New Delhi, Delhi, India