Product Marketing Manager

Modlix is an AI-powered marketing operating system for SMBs, offering an all-in-one platform that integrates website creation, digital marketing, CRM, post-sales management, and analytics. We empower businesses to scale their digital presence under one unified system. Key Responsibilities Go-to-Market (GTM) Strategy & Execution Assist in developing and executing

product positioning, messaging, and value propositions

• Support product launches by coordinating with product, sales, and marketing teams. Conduct

competitive analysis and market research

to identify key differentiators.

Content & Collateral Development Create compelling content, including

blogs, case studies, whitepapers, sales decks, and website copy

visual assets, videos, and infographics

for marketing campaigns. Develop

educational materials and enablement content

to support sales and customer success teams.

Customer & Market Insights Gather and analyze

customer feedback, market trends, and competitor activities

to refine messaging and positioning. Work with the product team to translate

technical features into customer-centric benefits

buyer personas and customer journey mapping

Demand Generation & Campaign Support Assist in planning and executing

email marketing, social media, and paid campaigns

SEO, engagement, and lead generation

Sales Enablement & Performance Tracking Develop

sales playbooks, FAQs, and pitch decks

to empower the sales team. Track and report on key

marketing KPIs (lead conversion, campaign ROI, engagement metrics, etc.)

Requirements & Qualifications Experience : 2+ years in Product Marketing, Content Marketing, or a related field, preferably in SaaS or AI-driven products. Marketing Skills : Strong understanding of

GTM strategies, content creation, and competitive analysis

CRM tools, marketing automation platforms, and analytics tools

HubSpot, Marketo, Google Analytics, etc.). Storytelling Ability : Excellent written and verbal communication skills with a knack for translating complex concepts into simple, engaging content. Collaboration & Adaptability : Ability to work cross-functionally in a fast-paced, dynamic environment. Education : Bachelor’s degree in Marketing, Business, Communications, or a related field.