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Head Of Digital Growth
STAGENoida, Uttar Pradesh, India10 days ago
Job descriptionBe the driving force behind our ad creative strategy, guiding our promo production teams. Foster a culture of rapid, data-informed experimentation with ad formats and messaging. Ensure a high-velocity pipeline of high-converting ad creatives that resonate with our dialect-speaking audiences. In short, own and optimize the ad production pipeline to get to winning creatives fast & in an efficient way. Build a sustainable, long-term growth engine beyond paid ads through SEO, ASO, and content-led strategies. Own our App Store, Play Store, and YouTube optimization to maximize high-intent, low-cost user acquisition. Turn cultural trends and search insights into powerful inbound marketing campaigns. A Seasoned Growth Leader : 5-7 years in performance marketing and digital growth, with a proven track record of scaling consumer tech, content, or D2C brands. Performance Marketing Expert : Deep, hands-on expertise in managing large-scale, multi-crore Meta and Google ad campaigns with measurable results. Creative & Analytical Mind : A rare blend of creative intuition and a data-first approach. You leverage AI tools and a relentless creative testing framework to unlock new levels of performance and efficiency. Master of the Growth Stack : Fluency in Appsflyer, Metabase, GA4, Ads Manager, and other essential analytics and attribution tools. Inspirational People Manager : Proven ability to lead, mentor, and motivate high-performing teams. Cultural Curiosity : A genuine interest in regional India is a plus. Fluency in Haryanvi, Rajasthani, or Bhojpuri is desirable but not required. Shape Culture : We are building more than an OTT; we are preserving and celebrating India’s cultural identities through entertainment in regional context. Your work will have a real-world impact. Build a Legacy : This is a career-defining opportunity to build a dominant growth engine from the ground up and be a key leader in a category-creating company. Extreme Ownership : We believe in hiring the best and giving them the autonomy to succeed. You will own your function, end-to-end.
The Mission
STAGE is India's first dialect-based OTT platform, built to celebrate and preserve the cultural identity of millions by offering entertainment in regional cultural context. With 15mn+ downloads and 4Mn+ paying subscribers, we are the fastest-growing entertainment brand in Haryanvi, Rajasthani, and now Bhojpuri-speaking markets.
To power the next phase of our growth, we are looking for a Head of Digital Growth to own our entire customer acquisition engine. This is a pivotal leadership role where you will directly shape our success by leading performance marketing, ad creative, and organic growth.
Your Core Responsibilities
This role unifies three critical functions. You will :
1.Lead Customer Acquisition :
- Own the entire paid acquisition funnel (Meta, Google & other acquisition channels) across all three markets.
- Command a multi-crore budget to meet aggressive growth targets- on mandates & subscriptions - while maintaining strict CAC discipline.
- Lead and mentor a team of performance marketing leads, building a world-class execution engine.
- Own acquisition of quality audiences that engage & demonstrate high recurring subscriptions.
2.Scale Winning Creatives :
3.Dominate Organic Growth :
What You'll Bring to the Table
Why STAGE?
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Head Of Growth • Noida, Uttar Pradesh, India
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