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Head Of Digital Growth

Head Of Digital Growth

STAGENoida, Uttar Pradesh, India
10 days ago
Job description

The Mission

STAGE is India's first dialect-based OTT platform, built to celebrate and preserve the cultural identity of millions by offering entertainment in regional cultural context. With 15mn+ downloads and 4Mn+ paying subscribers, we are the fastest-growing entertainment brand in Haryanvi, Rajasthani, and now Bhojpuri-speaking markets.

To power the next phase of our growth, we are looking for a Head of Digital Growth to own our entire customer acquisition engine. This is a pivotal leadership role where you will directly shape our success by leading performance marketing, ad creative, and organic growth.

Your Core Responsibilities

This role unifies three critical functions. You will :

1.Lead Customer Acquisition :

  • Own the entire paid acquisition funnel (Meta, Google & other acquisition channels) across all three markets.
  • Command a multi-crore budget to meet aggressive growth targets- on mandates & subscriptions - while maintaining strict CAC discipline.
  • Lead and mentor a team of performance marketing leads, building a world-class execution engine.
  • Own acquisition of quality audiences that engage & demonstrate high recurring subscriptions.

2.Scale Winning Creatives :

  • Be the driving force behind our ad creative strategy, guiding our promo production teams.
  • Foster a culture of rapid, data-informed experimentation with ad formats and messaging.
  • Ensure a high-velocity pipeline of high-converting ad creatives that resonate with our dialect-speaking audiences. In short, own and optimize the ad production pipeline to get to winning creatives fast & in an efficient way.
  • 3.Dominate Organic Growth :

  • Build a sustainable, long-term growth engine beyond paid ads through SEO, ASO, and content-led strategies.
  • Own our App Store, Play Store, and YouTube optimization to maximize high-intent, low-cost user acquisition.
  • Turn cultural trends and search insights into powerful inbound marketing campaigns.
  • What You'll Bring to the Table

  • A Seasoned Growth Leader : 5-7 years in performance marketing and digital growth, with a proven track record of scaling consumer tech, content, or D2C brands.
  • Performance Marketing Expert : Deep, hands-on expertise in managing large-scale, multi-crore Meta and Google ad campaigns with measurable results.
  • Creative & Analytical Mind : A rare blend of creative intuition and a data-first approach. You leverage AI tools and a relentless creative testing framework to unlock new levels of performance and efficiency.
  • Master of the Growth Stack : Fluency in Appsflyer, Metabase, GA4, Ads Manager, and other essential analytics and attribution tools.
  • Inspirational People Manager : Proven ability to lead, mentor, and motivate high-performing teams.
  • Cultural Curiosity : A genuine interest in regional India is a plus. Fluency in Haryanvi, Rajasthani, or Bhojpuri is desirable but not required.
  • Why STAGE?

  • Shape Culture : We are building more than an OTT; we are preserving and celebrating India’s cultural identities through entertainment in regional context. Your work will have a real-world impact.
  • Build a Legacy : This is a career-defining opportunity to build a dominant growth engine from the ground up and be a key leader in a category-creating company.
  • Extreme Ownership : We believe in hiring the best and giving them the autonomy to succeed. You will own your function, end-to-end.
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    Head Of Growth • Noida, Uttar Pradesh, India

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