Chief Marketing Officer

Required skills and qualifications Master’s degree in Marketing, Business Administration, or a related field (MBA preferred). 10–15 years of experience as a marketing officer or an equivalent senior marketing leadership role, with at least 5 years in a leadership role. Proven track record of developing, managing, and executing wide-ranging marketing campaigns across B2B and B2C verticals. Deep understanding of the Indian consumer landscape, market dynamics and cultural nuances. Proficiency in digital marketing, business development strategies, customer experience enrichment, analytics, and data-led marketing. Excellent leadership and team management skills, with the ability to inspire, mentor, and develop marketing professionals. Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives, and external stakeholders. Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.

Objectives of this role - Developing and implementing strategic marketing plans that align with the company's business objectives and target audience in the target audience market. Ensuring the marketing team delivers effective campaigns to generate leads, increase brand awareness, and drive sales growth. Managing marketing budgets, allocating resources effectively, and optimising marketing spending to achieve maximum ROI. Fostering relationships with key business partners, vendors, and media outlets to maximise marketing reach and impact. Collaborating with different teams, including product development, sales, and operations, to ensure a seamless alignment and the execution of marketing initiatives. Leading and mentoring a team of marketing professionals, providing guidance, feedback, and support to drive excellence in marketing execution. Acting as a brand ambassador, representing the company's values, and maintaining consistent brand identity across all touchpoints. Your Tasks - Develop, articulate, and execute the overall marketing strategy aligned with the company's business objectives. Drive brand positioning, differentiation, and brand equity to enhance market share and brand awareness. Execute comprehensive marketing campaigns. Optimise multi-channel marketing efforts to reach target audiences effectively. Monitor and analyse market trends, consumer insights, data analytics, and competitor activities to identify growth opportunities and maintain a competitive edge. Curate pricing strategies that maximise profitability while remaining competitive in the marketplace. Lead strategic partnerships and collaborations with external agencies, vendors, and influencers to amplify brand reach and awareness. Stay well-informed about the industry’s advancements and emerging marketing technologies.

Preferred skills and qualifications Familiarity with marketing automation tools, customer relationship management (CRM) systems, and analytics platforms. Experience in scaling marketing operations, managing international marketing teams, or expanding into new markets. Knowledge of regulatory requirements and legal considerations related to marketing activities in India. Understanding of data privacy and protection regulations and their implications for marketing practices. Why Join Us? Be part of a fast-growing fintech company redefining digital rewards in India. Enjoy a start-up culture with a balanced focus on work and personal growth. Collaborate with industry leaders and drive transformative changes in the rewards ecosystem.