Performance Marketer

Company Description

Aromatan Brands Private Limited is a house of fragrance brands dedicated to bringing unique olfactory experiences to individuals worldwide. With a focus on the global consumer in a digital-first market and a passion for preserving the planet, Aromatan combines the artistry of perfumery with innovative approaches to product development and marketing. The company aims to create exquisite fragrances that exemplify a sustainable and eco-conscious business model in the world of perfumery. Aromatan features brands like Aromafume, specializing in global aromatherapy blends, and Dukhni, specializing in artisanal Arabic perfumery. At Aromatan, we believe in creating authentic associations that forge deep connections with a diverse and global community of users.

Role Description

This is a full-time on-site role for a Performance Marketer located in Mumbai. The Performance Marketer will be responsible for planning and executing performance marketing strategies across various digital platforms. Key tasks include managing and optimizing PPC campaigns, tracking and analyzing campaign performance, A / B testing various creative and messaging, collaborating with the creative team to develop impactful ads, and monitoring industry trends to keep strategies current. The role also involves identifying new growth opportunities, reporting on campaign performance, and making data-driven recommendations to improve ROI.

Qualifications

• 1 year of Media Buying / Performance Marketing Experience on Meta & Google platforms for D2C brands
• Experience with PPC campaigns, Google Ads, and Social Media Advertising
• Strong analytical skills for tracking and analyzing campaign performance
• Ability to perform A / B testing and optimize creative and messaging
• Experience in collaborating with creative teams to develop impactful ads
• Familiarity with industry trends and ability to identify new growth opportunities
• Excellent written and verbal communication skills
• Ability to work independently and manage multiple projects
• Bachelor's degree in Marketing, Business, or a related field