Digital Marketing Specialist

Job Description

The Digital Marketing Specialist will work closely with MELS’s marketing

team to drive campaigns that increase brand visibility and customer engagement. This role

is essential in building our brand presence across globe viz, US, Canada, Middle East,

Australia through effective outbound strategies.

o Key Responsibilities :

Develop and execute outbound marketing strategies, including email

campaigns, content marketing, and social media outreach.

Conduct thorough market research to identify and target potential

customer segments.

Monitor and analyze campaign performance metrics, adjusting

strategies for optimal results.

Collaborate with content creators and designers to develop engaging

marketing materials.

Assist in organizing promotional events and webinars to enhance

audience engagement.

o Qualifications :

Bachelor’s degree in Marketing, Communications, or a related field.

o Preferred Skills :

Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot),

Creative thinking, excellent written and verbal communication skills

Knowledge of customer segmentation techniques.

Job Type : Full-time

Requirements

Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot), Creative thinking, excellent written and verbal communication skills Knowledge of customer segmentation techniques.