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Campaign Management Executive

Campaign Management Executive

UplersMumbai, Maharashtra, India
16 hours ago
Job description

Uplers is one of the largest, globally recognized agencies in the industry, empowering businesses to build a better digital ecosystem. By leading clients from innovation to execution, Uplers is serving with top-notch quality services using its offshore remote model, fixed price model as well as digital assets. Remote by Choice

Mavlers - Mavlers is a sub-brand of Uplers, it is a full service digital marketing and technology partner. Mavlers is a reservoir of marketing mavericks. Our core is inspired by clients' appetite for ingenious ideas and ginormous goals. We help clients with strategic and cutting-edge technology. Mavlers stands out as a beacon of innovation, creativity, and client-centricity.

Experience : 2+ years

Shift : 8 PM- 5 AM

Opportunity Type : Remote

Placement Type : Full time Permanent Position

Job Description :

  • Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, building or getting emails & / or Landing pages built, segmenting lists, deploying campaigns, and reporting results.
  • Diligently the following checklist to ensure the campaigns are delivered right and are result-driven concept, code (html / css), and test email templates for campaigns using email on acid.
  • Create, execute and analyze A / B test plans to improve email campaign performance and conversion rates including all metrics.
  • Develop or get developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing them to clients.
  • Measure and report on email campaign and A / B test plan performance and manage ongoing reporting for launched campaigns and work on aligning each campaign performance to the email marketing objective for each client.
  • Assist in marketing automation campaigns, retargeting ads, list clearing, and more aspects of digital marketing.
  • Collaborate with production teams to design and develop new assets for each touchpoint of the customer journey evaluate and improve the process of understanding the need of each client in order to deliver a delightful experience.

Educational Qualifications and Skills Required :

  • At least 2+ years of experience setting up campaigns for digital or email marketing
  • 2+ years of experience to build or get emails / landing pages built from team that delivers results and meets clients expectations
  • Worked on at least few of diy esp's (like mailchimp, campaign Monitor, icontact) and one or two enterprise esp's like salesforce marketing cloud, marketo, eloqua, etc in setting up campaigns and creating segmentations, dynamic content and reports
  • Must have experience working on any one tool : Sailthru / Braze / Klaviyo
  • A technology savvy or minded marketer with exposure and capability of problem solving and data analysis
  • Good, standards-based html and css skills Exposure on setting automation and campaigns for known ESPs
  • Should be able to work in photoshop & dreamweaver
  • Responsible self-starter, innovative thinker, analytic, detail oriented; comfortable in a metrics- driven business environment
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    Executive Executive • Mumbai, Maharashtra, India

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