Sr. Data Analyst – Marketing Technology | Digital & Technology

Position Title

Sr Business Analyst

Function / Group

Digital & Technology

Location

Mumbai

Shift Timing

11AM – 8PM

Role Reports to

Manager

Remote / Hybrid / in-Office

Hybrid

ABOUT GENERAL MILLS

We make food the world loves : 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate

us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http : / / www.generalmills.com

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out https : / / www.generalmills.co.in

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

JOB OVERVIEW

Function Overview

The Digital and Technology team at General Mills stands as the largest and foremost unit, dedicated to exploring the latest trends and innovations in technology while leading the adoption of cutting-edge technologies across the organization. Collaborating closely with global business teams, the focus is on understanding business models and identifying opportunities to leverage technology for increased efficiency and disruption. The team's expertise spans a wide range of areas, including AI / ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA and Automation, Digital Transformation, Cyber Security, Blockchain, SAP S4 HANA and Enterprise Architecture. The MillsWorks initiative embodies an agile@scale delivery model, where business and technology teams operate cohesively in pods with a unified mission to deliver value for the company. Employees working on significant technology projects are recognized as Digital Transformation change agents.

The team places a strong emphasis on service partnerships and employee engagement with a commitment to advancing equity and supporting communities. In fostering an inclusive culture, the team values individuals passionate about learning and growing with technology, exemplified by the "Work with Heart" philosophy, emphasizing results over facetime. Those intrigued by the prospect of contributing to the digital transformation journey of a Fortune 500 company are encouraged to explore more details about the function through the following Link

Purpose of the role

The purpose of the Senior Technical Business Analyst (SFMC & Data cloud) role is to bridge the gap between business objectives and technical execution, enabling data-driven and personalized customer engagement strategies across marketing channels. This role plays a critical part in gathering, analyzing, and translating complex marketing and customer data requirements into scalable solutions using Salesforce Marketing Cloud and Salesforce Data cloud.

By leveraging expertise in SFMC tools (e.g., Journey Builder, Email Studio, Automation Studio) and Salesforce Data cloud capabilities, the Senior Technical Business Analyst enables unified customer profiles, audience segmentation, and real-time personalization. The role supports the end-to-end delivery of marketing initiatives, enhances data governance and integration, and contributes to marketing transformation through best practices, documentation, and stakeholder collaboration. Ultimately, this position ensures that customer data is strategically harnessed to deliver consistent and impactful experiences across all touchpoints.

KEY ACCOUNTABILITIES

• Requirements Gathering & Analysis
• Solution Design & Documentation
• Stakeholder Collaboration & Communication
• Project & Delivery Oversight
• Platform Configuration & Support

MINIMUM QUALIFICATIONS

PREFERRED QUALIFICATIONS

Must Have" Experience

Value Add" Experience

Skill proficiency Expectations :

Expert level

Intermediate Level

Basic Level

Business Analysis & Requirements Gathering, Stakeholder Communication & Workshops

Agile / Scrum Methodologies, JIRA / Confluence or similar tools, Reporting & Analytics, SQL / Data Querying, Campaign Journey Mapping / Personalization, Marketing Automation Concepts

AMPscript / SSJS / API Integration (REST / SOAP)