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Amura - Associate Creative Director - Copy

Amura - Associate Creative Director - Copy

AmuraPune, India
30+ days ago
Job description

Designation : Associate Creative Director | Copy

Experience : 4-8 years

Job Location : Pune (Work from Office)

About Amura :

  • Amura Marketing is a next-generation Martech company, that delivers end-to-end marketing and sales solutions to leading brands in India.
  • The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology.

Job Role :

  • As a ACD, youll play a key role in planning, ideating, and shaping the communication strategies for our clients.
  • This position offers a unique opportunity to manage and mentor a team of copywriters while collaborating with cross-functional teams in design, paid media, social media, SEO, and account management.
  • You'll be working in an environment where creativity meets performance, and where the impact of your words is measured in real time.
  • This is an ideal role for experienced copywriters ready to step up to a supervisory role and drive digital marketing success through innovative, compelling copy.

    • Key Responsibilities :

  • Understand and interpret client briefs to plan and deliver effective copy solutions.
  • Present creative concepts and strategies to clients, aligning expectations with deliverables.
  • Lead the development of creative ideas and original copy for a range of digital platforms including ads, landing pages, emailers, WhatsApp communication, video scripts, and website content.
  • Collaborate closely with designers to ensure cohesive visual representation of copy ideas.
  • Oversee the copy team's work on various industries.
  • Supervise and mentor a team of copywriters, providing guidance and ensuring a high standard of creative output.
  • Review content for quality, consistency, and adherence to brand voice.
  • Foster a collaborative team environment, encouraging creativity and the sharing of ideas.
  • Analyze campaign performance metrics and suggest content optimizations to improve results.
  • Continuously refine communication strategies based on client feedback and performance data.
  • Work closely with internal teams, including design, account management, and strategy, to ensure seamless execution of campaigns.
  • Manage deadlines and ensure timely delivery of all written content.

    • Desired Skills & Experience :

  • 4+ years of experience in copywriting, with a strong portfolio showcasing digital campaigns.
  • Proven experience in creating and overseeing digital advertising campaigns.
  • Deep understanding of digital marketing trends, advertising, branding, and SEO.
  • Exceptional English language proficiency with impeccable grammar.
  • Strong conceptual thinking and an ability to convey ideas clearly and creatively.
  • Attention to detail and an understanding of content's impact on campaign performance.
  • Previous experience in managing or mentoring a team of writers.
  • Ability to work collaboratively in a fast-paced, deadline-driven environment.
  • Strong presentation skills, with the ability to confidently present creative concepts to clients

    • ref : iimjobs.com)

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