Adobe Target Specialist

Our client is seeking a highly skilled Adobe Target Specialist to join their digital marketing team. In this role, you will be responsible for designing, implementing, and optimizing personalized and A / B testing experiences using Adobe Target to enhance customer engagement, conversion rates, and overall digital performance. You will collaborate with marketing, UX, and development teams to deliver data-driven testing strategies that align with business goals.

Key Responsibilities :

Strategy & Implementation :

• Develop and execute A / B, multivariate, and personalization tests using Adobe Target.
• Create and manage audience segments to deliver tailored experiences.
• Ensure proper integration of Adobe Target with other Adobe Experience Cloud tools (Analytics, Audience Manager, etc.).

Testing & Optimization :

Technical & Collaboration :

Reporting & Insights :

Qualifications & Skills :

Required :

Preferred :

ref : hirist.tech)