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Adobe Target Specialist

Adobe Target Specialist

Quadagile ConsultingBangalore
19 days ago
Job description

Our client is seeking a highly skilled Adobe Target Specialist to join their digital marketing team. In this role, you will be responsible for designing, implementing, and optimizing personalized and A / B testing experiences using Adobe Target to enhance customer engagement, conversion rates, and overall digital performance. You will collaborate with marketing, UX, and development teams to deliver data-driven testing strategies that align with business goals.

Key Responsibilities :

Strategy & Implementation :

  • Develop and execute A / B, multivariate, and personalization tests using Adobe Target.
  • Create and manage audience segments to deliver tailored experiences.
  • Ensure proper integration of Adobe Target with other Adobe Experience Cloud tools (Analytics, Audience Manager, etc.).

Testing & Optimization :

  • Design hypothesis-driven experiments to improve KPIs (conversion rates, engagement, revenue, etc.).
  • Analyze test results and provide actionable insights to stakeholders.
  • Continuously refine testing methodologies based on performance data.
  • Technical & Collaboration :

  • Work with developers to implement tracking, triggers, and custom code when necessary.
  • Partner with UX / UI teams to ensure seamless and impactful test experiences.
  • Train and support marketing teams on best practices for Adobe Target.
  • Reporting & Insights :

  • Monitor and report on test performance, providing clear recommendations.
  • Use Adobe Analytics and other tools to measure long-term impact.
  • Stay updated on industry trends and Adobe Target advancements.
  • Qualifications & Skills :

    Required :

  • Min 3+ years of relevant experience with Adobe Target (A / B testing, XT, AP, Recommendations). Upto 10 Years overall
  • Strong understanding of digital analytics (Adobe Analytics, Google Analytics) and tagging (Launch / DTM).
  • Proficiency in HTML, CSS, JavaScript, and basic knowledge of APIs.
  • Experience with personalization strategies and audience segmentation.
  • Analytical mindset with expertise in statistical significance and testing best practices.
  • Preferred :

  • Adobe Target certification (or equivalent experience).
  • Familiarity with Adobe Experience Platform (AEP) and CDP integrations.
  • Knowledge of Agile / Scrum methodologies.
  • ref : hirist.tech)

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