Sales Development Representative

About Us :

Platton Inc. is an international, asset-based supply chain services and solutions company. Our services include air and ocean freight forwarding, customs brokerage, contract logistics, warehousing and distribution, truckload and LTL brokerage, and digital logistics solutions for importers and exporters. We serve clients across various industries with a strong focus on automation, visibility, and client success.

Position Overview :

We are seeking an energetic and driven Outbound Sales Representative (SDR) to join our growing sales team. In this role, you’ll play a critical part in identifying and qualifying new business opportunities by conducting structured outbound outreach and booking meetings for our Business Development Managers (BDMs). You’ll be the first point of contact in our sales cycle—tasked with initiating meaningful conversations, building prospect interest, and ensuring a high-quality lead pipeline.

Core Objective :

To generate a consistent pipeline of qualified leads by executing targeted outbound campaigns, engaging logistics decision-makers, and booking high-intent discovery meetings for the BDM team.

Key Responsibilities :

• Execute outbound prospecting via cold calls (50–60 / day), emails, and messaging (100 / day).
• Identify and qualify potential import / export clients across various verticals such as e-commerce, distribution, manufacturing, and retail.
• Research companies and decision-makers using tools like Apollo, Sales Navigator, and industry directories.
• Engage logistics managers, supply chain heads, and business owners to understand their shipping needs and pain points.
• Assess lead quality based on volume, trade lane focus, Amazon FBA requirements, or frequency (e.g., 10–30 FCL / month).
• Book meetings for BDMs with complete handoff notes and opportunity context.
• Log and maintain up-to-date records of all activities and communications in CRM (e.g., Zoho).
• Work closely with the Sales Director and Marketing team to improve outreach strategy, messaging, and lead quality.
• Track and report weekly KPIs such as contact rate, meeting bookings, and conversion ratio.

Required Skills & Experience :