Growth Manager

This role is for one of the Weekday's clients

Min Experience : 1 years

Location : Bengaluru

JobType. : full-time

We are looking for a driven and result-oriented Growth Manager to lead end-to-end marketing efforts with a strong focus on offline marketing, brand building, and performance-driven growth . You will work closely with leadership to develop and execute marketing strategies that drive customer acquisition, enhance brand visibility, and support business growth.

Requirements

Key Responsibilities

• Team Leadership : Lead the marketing and content teams, aligning efforts across digital and offline channels to maximize ROI.
• Brand Strategy : Develop and execute brand positioning initiatives to improve brand recognition and consistency.
• Offline Campaigns : Plan and manage offline marketing efforts including trade shows, events, print, direct mail, and experiential activations.
• SEO Strategy : Build and execute an SEO roadmap through keyword and competitor research; collaborate with internal / external partners to implement.
• SEM & PPC Management : Oversee and optimize paid campaigns across platforms to drive scalable user acquisition.
• Product-Led Growth : Collaborate with product teams to develop features and flows that enable self-driven acquisition and retention.
• Growth Experiments : Explore and test new channels such as affiliate marketing, loyalty programs, strategic partnerships, etc.
• Conversion Optimization : Work with product / design to improve website / app conversion rates and user journeys.
• Retention & CRM : Build and manage CRM strategies, marketing automation, and ad-hoc engagement campaigns to improve customer LTV.
• Customer Communication : Create effective communication strategies to ensure smooth customer interactions and satisfaction.
• Target & Performance Management : Align the team on growth targets; track KPIs and continuously push for goal achievement.
• Reporting & Insights : Collect customer feedback and marketing analytics to present actionable insights to stakeholders.

What Makes You a Great Fit

Preferred Skills