Specialist - Digital Marketing

Key Responsibilities :

• Campaign Management : Plan, execute, and optimize paid advertising campaigns across major platforms, specifically Google Ads and Facebook Ads, to achieve client objectives.
• Analytics & Tracking : Implement and manage tracking solutions using Google Tag Manager and analyze website performance and user behavior using Google Analytics.
• Performance Reporting : Generate comprehensive weekly and monthly digital marketing performance reports for clients, covering advertising campaigns, social media, and other digital channels, utilizing tools like Locker Studio (Looker Studio).
• Social Media Management : Develop and execute engaging social media content strategies, including regular posting and community engagement.
• Search Engine Optimization (SEO) : Apply SEO best practices to improve organic search rankings and drive website traffic.
• Campaign Performance Analysis : Continuously monitor, analyze, and report on the performance of all digital marketing campaigns, providing actionable insights and recommendations for optimization.
• Email Marketing : Design, implement, and analyze email marketing campaigns to nurture leads and engage audiences.
• Client Communication : Effectively communicate campaign strategies, progress, and results to clients, ensuring transparency and alignment.

Required Skills & Qualifications :

Most Important - Application Requirement :

Please put Male candidates are preferred

ref : iimjobs.com)