Deputy Manager / Manager - Marketing

Job Description

Job Purpose

As the Marketing Deputy Manager / Manager, you will play a pivotal role in driving brand growth, consistency, and digital excellence. You will lead the Copywriting, Design, and Social Media verticals through their respective team leads, ensuring all marketing outputs align with business objectives, brand identity, and performance goals. This role demands strong strategic thinking, creative oversight, team leadership, and cross-functional collaboration to deliver impactful, timely, and cohesive brand experiences across all customer touchpoints.

Key Responsibilities

1. Strategic Leadership & Team Management

Lead and mentor team leads across Copy, Design, and Social Media.

Align team efforts with brand vision and business objectives.

Oversee content calendar planning and on-time asset delivery.

Foster a collaborative and high-performing team culture.

2. Brand Strategy & Positioning

Own and evolve the brand’s narrative, voice, and visual identity.

Translate customer insights and market trends into strategic brand actions.

Ensure consistent messaging across digital, offline, and owned platforms.

3. Campaign & Content Planning

Define monthly brand themes integrating product priorities and promotional plans.

Review and approve campaign briefs and creatives, ensuring clarity, timeliness, and measurable outcomes.

Lead UGC, influencer content, and community engagement strategies.

4. Influencer & PR Management

Plan and execute influencer campaigns with clear briefs and budget discipline.

Drive visibility through high-impact publications and celebrity gifting initiatives in line with brand positioning.

5. Creative Direction & Brand Compliance

Ensure 100% brand consistency across all content and visuals.

Review and approve key concepts, scripts, and designs.

Promote innovation in content formats, design thinking, and storytelling.

6. Website & App Oversight

Collaborate with Product, Tech, and Design teams for UI / UX updates.

Ensure alignment of CRO initiatives, SEO goals, and content delivery with business needs.

Oversee rollout of new features, pages, or updates on website / app.

7. Performance Monitoring & Optimization

Define and track key KPIs : Engagement Rate, ROAS, Conversion Rate, AOV, etc.

Lead monthly reviews of content and campaign performance.

Provide insights to continuously optimize strategy and team output.

Support team leads in aligning deliverables with performance metrics.

8. Project & Workflow Management

Ensure all projects are tracked and executed via Zoho Projects.

Monitor end-to-end timelines from briefing to publishing.

Coordinate with cross-functional teams (Product, Sales, Tech) to ensure dependencies are managed.

9. Process Excellence & Innovation

Implement and refine best practices in content production and planning.

Encourage innovation and experimentation in creative formats and campaign ideas.

Drive a test-learn-iterate mindset across the marketing team.

10. Analytics & Reporting

Define performance frameworks and dashboards for marketing initiatives.

Leverage customer and platform data (e.g., Meta Ads Manager) to inform content strategy and product messaging.

Present actionable insights and recommendations based on campaign results and audience analytics.

Qualifications & Experience

Postgraduate degree in Communications, Marketing, or a related field.

5–7 years of experience in marketing, preferably in a consumer or D2C brand.

Proven leadership experience managing creative, content, and social media functions.

Strong understanding of digital marketing, campaign planning, and brand strategy.

Experience with website / app UX, marketplace coordination, and performance marketing tools.

Excellent project management and cross-functional communication skills.

Requirements

Qualifications & Experience

Postgraduate degree in Communication or a related field.

5–7 years of experience in marketing, preferably in a consumer or D2C brand.

Proven experience in managing creative, content, and social media teams.

Website / App and marketplace understanding

Strong understanding of brand strategy, campaign planning, and performance marketing.

Excellent project management, stakeholder communication, and leadership skills.

Requirements

Qualifications & Experience Postgraduate degree in Communication or a related field. 5–7 years of experience in marketing, preferably in a consumer or D2C brand. Proven experience in managing creative, content, and social media teams. Website / App and marketplace understanding Strong understanding of brand strategy, campaign planning, and performance marketing. Excellent project management, stakeholder communication, and leadership skills.