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FieldAssist - Product Marketing Specialist

FieldAssistGurugram, India

30+ days ago

Job description

Devise a go-to-market strategy to achieve overall business targets by collaborating with sales, CS and product teams.

Prepare compelling plays for multiple buyer personas, solving for differentiated business needs.

Drive teams with sales plays and GTM campaigns to achieve organizational goals. Develop sales enablement materials, including product demos, presentations, videos, case studies, and GTM Playbook (including first time for CS as well)

Driving impact numbers in Testimonials & Success Stories for Products and Features. Create and implement comprehensive GTM strategies for new product launches and feature releases, ensuring timely execution and optimal market impact.

Develop Sub Vertical Product Presentations with Use Cases.. Enable Product Launches and Feature Rollouts. Collaborate with Product & Sales teams to execute product launch & feature release plans.. Create sub-vertical product presentations with detailed use cases

Track the performance of new launches gathering data for reporting and insights. Content Development and Marketing. Support the creation of testimonials, case studies, and success stories that highlight the value and. impact of products and features

Assist in the production of customer-facing content, including thought leadership articles, webinar. materials, and email content.

Cross-Functional Collaboration. Work closely with Product, Sales and CS teams to understand challenges and identify opportunities for improving customer experienceEnable Product Launches and Feature Rollouts. Collaborate with Product & Sales teams to execute product launch & feature release plans

Create sub-vertical product presentations with detailed use cases.. Track the performance of new launches gathering data for reporting and insights. Enable Product Launches and Feature Rollouts. Collaborate with Product & Sales teams to execute product launch & feature release plans.. Create sub-vertical product presentations with detailed use cases

Track the performance of new launches gathering data for reporting and insWho we're looking for : MBA preferred, 4 to 7 years of product marketing experience, preferably in B2B SaaS.

Strong ability to create impactful marketing content, including presentations, videos, and use cases

ref : iimjobs.com)

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Marketing Specialist • Gurugram, India