Digital Marketing Manager

Position : Digital Marketing Manager Company :  Saffronart / StoryLTD Work Experience :  7-10 years Location :  Mumbai Salary :  Commensurate with experience

We are seeking an experienced Digital Marketing Manager to join our organization. You will be responsible for developing and implementing online strategies to promote a company or brand, managing website, App and various digital channels like social media, email marketing, PPC and SEO to drive traffic, engagement, and conversions. This role involves planning campaigns, analysing data, and optimizing performance to achieve marketing goals. A background in the arts would be an added advantage. Key Responsibilities :

Strategy Development : Develop and implement comprehensive digital marketing strategies aligned with business objectives.

Channel Management : Manage and optimize Website, App and various digital channels, including social media, email marketing, SEO, and paid advertising.

Content Creation : Develop and manage engaging content for various platforms, including social media, email, and websites.

Campaign Planning and Execution : Plan, execute, and monitor digital marketing campaigns, ensuring they meet target metrics and objectives.

Data Analysis and Reporting : Track, analyse, and report on campaign performance using various analytics tools, identifying trends and insights.

Team Leadership and Collaboration : Lead and mentor the marketing team and collaborate with other departments to achieve marketing goals.

Budget Management : Develop and manage digital marketing budgets, ensuring efficient resource allocation and ROI.

Staying Updated : Keep abreast of the latest digital marketing trends in the art category

Skills and Qualifications :

Qualifications : Graduate or master’s degree in marketing, BMS,BBA

Strong analytical skills : Ability to interpret data, identify trends, and make data-driven decisions.

Project management skills : Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

Knowledge of digital marketing tools and platforms : Experience with various SEO tools, social media management platforms, email marketing software, and analytics platforms.

To apply, send an updated resume and a cover letter expressing your interest in this role to

saffronsocial@saffronart.com