Job descriptionDevelop market strategies to gain share / develop category and achieve top and bottom-line targets for the brandDesign effective and innovative integrated marketing campaigns across mediumsMonitor and execute on ground activations that forms vital part of category developmentMonitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy, if requiredWorks with agency partners to ensure business / consumer understanding are inputted promptly and effective mannerDevelop, execute and monitor business plan for new product development.Consumer insightsLiaison with cross functional teams to manage the innovation funnelManage projects seamlessly which are dependent on cross functions delivery through collaborationInnovation mind set and agile thinking to leverage on the new age technologies